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Marketingové plánování a řízení vrcholové sportovní akce – Czech Open
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| Zeitschriftentitel: | Studia sportiva |
|---|---|
| Personen und Körperschaften: | |
| In: | Studia sportiva, 10, 2016, 1, S. 155-162 |
| Format: | E-Article |
| Sprache: | Unbestimmt |
| veröffentlicht: |
Masaryk University Press
|
| Schlagwörter: |
| author_facet |
Blažek, Adam Blažek, Adam |
|---|---|
| author |
Blažek, Adam |
| spellingShingle |
Blažek, Adam Studia sportiva Marketingové plánování a řízení vrcholové sportovní akce – Czech Open Tourism, Leisure and Hospitality Management Applied Psychology Education Orthopedics and Sports Medicine Physical Therapy, Sports Therapy and Rehabilitation Health (social science) |
| author_sort |
blažek, adam |
| spelling |
Blažek, Adam 2570-8783 1802-7679 Masaryk University Press Tourism, Leisure and Hospitality Management Applied Psychology Education Orthopedics and Sports Medicine Physical Therapy, Sports Therapy and Rehabilitation Health (social science) http://dx.doi.org/10.5817/sts2016-1-16 <jats:p>My work describes practical hypothesis of the organizational coping of a sport event – international tennis tournament Czech Open. My work also focuses on content and form of a marketing plan and the role of a manager by the creating of a marketing plan. Discussion is held with main managers of the TK Plus s.r.o. who are responsible for the course of this event. The method of directed dialogue was used in this part. The discussion is based on 15 questions that cover all problems of the organization of this sport event. The questionnaire and answers are a component of my work (in the text and appendix). Conclusion offers some generalization of the acquired results and assessment of the presumption for the organizational coping of a sport event.</jats:p> Marketingové plánování a řízení vrcholové sportovní akce – Czech Open Studia sportiva |
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10.5817/sts2016-1-16 |
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Masaryk University Press, 2016 |
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Masaryk University Press, 2016 |
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Studia sportiva |
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| title |
Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
| title_unstemmed |
Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
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Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
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Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
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Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
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Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
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marketingové plánování a řízení vrcholové sportovní akce – czech open |
| topic |
Tourism, Leisure and Hospitality Management Applied Psychology Education Orthopedics and Sports Medicine Physical Therapy, Sports Therapy and Rehabilitation Health (social science) |
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http://dx.doi.org/10.5817/sts2016-1-16 |
| publishDate |
2016 |
| physical |
155-162 |
| description |
<jats:p>My work describes practical hypothesis of the organizational coping of a sport event – international tennis tournament Czech Open. My work also focuses on content and form of a marketing plan and the role of a manager by the creating of a marketing plan. Discussion is held with main managers of the TK Plus s.r.o. who are responsible for the course of this event. The method of directed dialogue was used in this part. The discussion is based on 15 questions that cover all problems of the organization of this sport event. The questionnaire and answers are a component of my work (in the text and appendix). Conclusion offers some generalization of the acquired results and assessment of the presumption for the organizational coping of a sport event.</jats:p> |
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| description | <jats:p>My work describes practical hypothesis of the organizational coping of a sport event – international tennis tournament Czech Open. My work also focuses on content and form of a marketing plan and the role of a manager by the creating of a marketing plan. Discussion is held with main managers of the TK Plus s.r.o. who are responsible for the course of this event. The method of directed dialogue was used in this part. The discussion is based on 15 questions that cover all problems of the organization of this sport event. The questionnaire and answers are a component of my work (in the text and appendix). Conclusion offers some generalization of the acquired results and assessment of the presumption for the organizational coping of a sport event.</jats:p> |
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| imprint | Masaryk University Press, 2016 |
| imprint_str_mv | Masaryk University Press, 2016 |
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| series | Studia sportiva |
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| spelling | Blažek, Adam 2570-8783 1802-7679 Masaryk University Press Tourism, Leisure and Hospitality Management Applied Psychology Education Orthopedics and Sports Medicine Physical Therapy, Sports Therapy and Rehabilitation Health (social science) http://dx.doi.org/10.5817/sts2016-1-16 <jats:p>My work describes practical hypothesis of the organizational coping of a sport event – international tennis tournament Czech Open. My work also focuses on content and form of a marketing plan and the role of a manager by the creating of a marketing plan. Discussion is held with main managers of the TK Plus s.r.o. who are responsible for the course of this event. The method of directed dialogue was used in this part. The discussion is based on 15 questions that cover all problems of the organization of this sport event. The questionnaire and answers are a component of my work (in the text and appendix). Conclusion offers some generalization of the acquired results and assessment of the presumption for the organizational coping of a sport event.</jats:p> Marketingové plánování a řízení vrcholové sportovní akce – Czech Open Studia sportiva |
| spellingShingle | Blažek, Adam, Studia sportiva, Marketingové plánování a řízení vrcholové sportovní akce – Czech Open, Tourism, Leisure and Hospitality Management, Applied Psychology, Education, Orthopedics and Sports Medicine, Physical Therapy, Sports Therapy and Rehabilitation, Health (social science) |
| title | Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
| title_full | Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
| title_fullStr | Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
| title_full_unstemmed | Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
| title_short | Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
| title_sort | marketingové plánování a řízení vrcholové sportovní akce – czech open |
| title_unstemmed | Marketingové plánování a řízení vrcholové sportovní akce – Czech Open |
| topic | Tourism, Leisure and Hospitality Management, Applied Psychology, Education, Orthopedics and Sports Medicine, Physical Therapy, Sports Therapy and Rehabilitation, Health (social science) |
| url | http://dx.doi.org/10.5817/sts2016-1-16 |