Eintrag weiter verarbeiten
Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments
Gespeichert in:
| Zeitschriftentitel: | Asian Social Science |
|---|---|
| Personen und Körperschaften: | |
| In: | Asian Social Science, 12, 2016, 5, S. 128 |
| Format: | E-Article |
| Sprache: | Unbestimmt |
| veröffentlicht: |
Canadian Center of Science and Education
|
| Schlagwörter: |
| author_facet |
Chen, Yu-Chuan Chen, Yu-Chuan |
|---|---|
| author |
Chen, Yu-Chuan |
| spellingShingle |
Chen, Yu-Chuan Asian Social Science Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments General Economics, Econometrics and Finance General Social Sciences General Arts and Humanities |
| author_sort |
chen, yu-chuan |
| spelling |
Chen, Yu-Chuan 1911-2025 1911-2017 Canadian Center of Science and Education General Economics, Econometrics and Finance General Social Sciences General Arts and Humanities http://dx.doi.org/10.5539/ass.v12n5p128 <jats:p><p>This research uses confirmation factor analysis both to construct a measurement model of Internet marketing strategies and to conduct an importance-performance analysis to examine how teacher education departments provide such strategies. The unit of analysis in this research is students and focuses on their attitudes toward the quality of Internet marketing at teacher education departments in Taiwan. The author used a questionnaire to collect data. Six hundred and sixty-four usable questionnaires and 12 invalid questionnaires were collected. The effective response rate was 69 %. The model of the existence of four-factor structure (need, convenience, cost and communication) was tested using AMOS and goodness of fit. Thus, it was concluded that the four-factor model both fits well and represents a reasonably close approximation of the population. Next, the results of the study highlight the usefulness of importance-performance analysis for helping management improve its Internet marketing strategies. This study finds that the managers of teacher education departments should not only focus on concentrating their benefits but also allocate resources to improve Internet marketing strategies. </p></jats:p> Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments Asian Social Science |
| doi_str_mv |
10.5539/ass.v12n5p128 |
| facet_avail |
Online Free |
| format |
ElectronicArticle |
| fullrecord |
blob:ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuNTUzOS9hc3MudjEybjVwMTI4 |
| id |
ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuNTUzOS9hc3MudjEybjVwMTI4 |
| institution |
DE-Brt1 DE-Zwi2 DE-D161 DE-Gla1 DE-Zi4 DE-15 DE-Rs1 DE-Pl11 DE-105 DE-14 DE-Ch1 DE-L229 DE-D275 DE-Bn3 |
| imprint |
Canadian Center of Science and Education, 2016 |
| imprint_str_mv |
Canadian Center of Science and Education, 2016 |
| issn |
1911-2025 1911-2017 |
| issn_str_mv |
1911-2025 1911-2017 |
| language |
Undetermined |
| mega_collection |
Canadian Center of Science and Education (CrossRef) |
| match_str |
chen2016embracingtheeeraconstructinginternetmarketingstrategiesandpracticesinteachereducationdepartments |
| publishDateSort |
2016 |
| publisher |
Canadian Center of Science and Education |
| recordtype |
ai |
| record_format |
ai |
| series |
Asian Social Science |
| source_id |
49 |
| title |
Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_unstemmed |
Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_full |
Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_fullStr |
Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_full_unstemmed |
Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_short |
Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_sort |
embracing the e-era: constructing internet marketing strategies and practices in teacher education departments |
| topic |
General Economics, Econometrics and Finance General Social Sciences General Arts and Humanities |
| url |
http://dx.doi.org/10.5539/ass.v12n5p128 |
| publishDate |
2016 |
| physical |
128 |
| description |
<jats:p><p>This research uses confirmation factor analysis both to construct a measurement model of Internet marketing strategies and to conduct an importance-performance analysis to examine how teacher education departments provide such strategies. The unit of analysis in this research is students and focuses on their attitudes toward the quality of Internet marketing at teacher education departments in Taiwan. The author used a questionnaire to collect data. Six hundred and sixty-four usable questionnaires and 12 invalid questionnaires were collected. The effective response rate was 69 %. The model of the existence of four-factor structure (need, convenience, cost and communication) was tested using AMOS and goodness of fit. Thus, it was concluded that the four-factor model both fits well and represents a reasonably close approximation of the population. Next, the results of the study highlight the usefulness of importance-performance analysis for helping management improve its Internet marketing strategies. This study finds that the managers of teacher education departments should not only focus on concentrating their benefits but also allocate resources to improve Internet marketing strategies. </p></jats:p> |
| container_issue |
5 |
| container_start_page |
0 |
| container_title |
Asian Social Science |
| container_volume |
12 |
| format_de105 |
Article, E-Article |
| format_de14 |
Article, E-Article |
| format_de15 |
Article, E-Article |
| format_de520 |
Article, E-Article |
| format_de540 |
Article, E-Article |
| format_dech1 |
Article, E-Article |
| format_ded117 |
Article, E-Article |
| format_degla1 |
E-Article |
| format_del152 |
Buch |
| format_del189 |
Article, E-Article |
| format_dezi4 |
Article |
| format_dezwi2 |
Article, E-Article |
| format_finc |
Article, E-Article |
| format_nrw |
Article, E-Article |
| _version_ |
1792323866884833281 |
| geogr_code |
not assigned |
| last_indexed |
2024-03-01T11:40:22.524Z |
| geogr_code_person |
not assigned |
| openURL |
url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fvufind.svn.sourceforge.net%3Agenerator&rft.title=Embracing+the+E-era%3A+Constructing+Internet+Marketing+Strategies+and+Practices+in+Teacher+Education+Departments&rft.date=2016-04-19&genre=article&issn=1911-2017&volume=12&issue=5&pages=128&jtitle=Asian+Social+Science&atitle=Embracing+the+E-era%3A+Constructing+Internet+Marketing+Strategies+and+Practices+in+Teacher+Education+Departments&aulast=Chen&aufirst=Yu-Chuan&rft_id=info%3Adoi%2F10.5539%2Fass.v12n5p128&rft.language%5B0%5D=und |
| SOLR | |
| _version_ | 1792323866884833281 |
| author | Chen, Yu-Chuan |
| author_facet | Chen, Yu-Chuan, Chen, Yu-Chuan |
| author_sort | chen, yu-chuan |
| container_issue | 5 |
| container_start_page | 0 |
| container_title | Asian Social Science |
| container_volume | 12 |
| description | <jats:p><p>This research uses confirmation factor analysis both to construct a measurement model of Internet marketing strategies and to conduct an importance-performance analysis to examine how teacher education departments provide such strategies. The unit of analysis in this research is students and focuses on their attitudes toward the quality of Internet marketing at teacher education departments in Taiwan. The author used a questionnaire to collect data. Six hundred and sixty-four usable questionnaires and 12 invalid questionnaires were collected. The effective response rate was 69 %. The model of the existence of four-factor structure (need, convenience, cost and communication) was tested using AMOS and goodness of fit. Thus, it was concluded that the four-factor model both fits well and represents a reasonably close approximation of the population. Next, the results of the study highlight the usefulness of importance-performance analysis for helping management improve its Internet marketing strategies. This study finds that the managers of teacher education departments should not only focus on concentrating their benefits but also allocate resources to improve Internet marketing strategies. </p></jats:p> |
| doi_str_mv | 10.5539/ass.v12n5p128 |
| facet_avail | Online, Free |
| format | ElectronicArticle |
| format_de105 | Article, E-Article |
| format_de14 | Article, E-Article |
| format_de15 | Article, E-Article |
| format_de520 | Article, E-Article |
| format_de540 | Article, E-Article |
| format_dech1 | Article, E-Article |
| format_ded117 | Article, E-Article |
| format_degla1 | E-Article |
| format_del152 | Buch |
| format_del189 | Article, E-Article |
| format_dezi4 | Article |
| format_dezwi2 | Article, E-Article |
| format_finc | Article, E-Article |
| format_nrw | Article, E-Article |
| geogr_code | not assigned |
| geogr_code_person | not assigned |
| id | ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuNTUzOS9hc3MudjEybjVwMTI4 |
| imprint | Canadian Center of Science and Education, 2016 |
| imprint_str_mv | Canadian Center of Science and Education, 2016 |
| institution | DE-Brt1, DE-Zwi2, DE-D161, DE-Gla1, DE-Zi4, DE-15, DE-Rs1, DE-Pl11, DE-105, DE-14, DE-Ch1, DE-L229, DE-D275, DE-Bn3 |
| issn | 1911-2025, 1911-2017 |
| issn_str_mv | 1911-2025, 1911-2017 |
| language | Undetermined |
| last_indexed | 2024-03-01T11:40:22.524Z |
| match_str | chen2016embracingtheeeraconstructinginternetmarketingstrategiesandpracticesinteachereducationdepartments |
| mega_collection | Canadian Center of Science and Education (CrossRef) |
| physical | 128 |
| publishDate | 2016 |
| publishDateSort | 2016 |
| publisher | Canadian Center of Science and Education |
| record_format | ai |
| recordtype | ai |
| series | Asian Social Science |
| source_id | 49 |
| spelling | Chen, Yu-Chuan 1911-2025 1911-2017 Canadian Center of Science and Education General Economics, Econometrics and Finance General Social Sciences General Arts and Humanities http://dx.doi.org/10.5539/ass.v12n5p128 <jats:p><p>This research uses confirmation factor analysis both to construct a measurement model of Internet marketing strategies and to conduct an importance-performance analysis to examine how teacher education departments provide such strategies. The unit of analysis in this research is students and focuses on their attitudes toward the quality of Internet marketing at teacher education departments in Taiwan. The author used a questionnaire to collect data. Six hundred and sixty-four usable questionnaires and 12 invalid questionnaires were collected. The effective response rate was 69 %. The model of the existence of four-factor structure (need, convenience, cost and communication) was tested using AMOS and goodness of fit. Thus, it was concluded that the four-factor model both fits well and represents a reasonably close approximation of the population. Next, the results of the study highlight the usefulness of importance-performance analysis for helping management improve its Internet marketing strategies. This study finds that the managers of teacher education departments should not only focus on concentrating their benefits but also allocate resources to improve Internet marketing strategies. </p></jats:p> Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments Asian Social Science |
| spellingShingle | Chen, Yu-Chuan, Asian Social Science, Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments, General Economics, Econometrics and Finance, General Social Sciences, General Arts and Humanities |
| title | Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_full | Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_fullStr | Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_full_unstemmed | Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_short | Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| title_sort | embracing the e-era: constructing internet marketing strategies and practices in teacher education departments |
| title_unstemmed | Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments |
| topic | General Economics, Econometrics and Finance, General Social Sciences, General Arts and Humanities |
| url | http://dx.doi.org/10.5539/ass.v12n5p128 |