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Student purchase intention in higher education sector: The role of social network marketing and student engagement
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Zeitschriftentitel: | Management Science Letters |
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Personen und Körperschaften: | , , |
In: | Management Science Letters, 2020, S. 103-110 |
Format: | E-Article |
Sprache: | Unbestimmt |
veröffentlicht: |
Growing Science
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Schlagwörter: |
author_facet |
Prabowo, Hartiwi Bramulya, Ridho Yuniarty, Yuniarty Prabowo, Hartiwi Bramulya, Ridho Yuniarty, Yuniarty |
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author |
Prabowo, Hartiwi Bramulya, Ridho Yuniarty, Yuniarty |
spellingShingle |
Prabowo, Hartiwi Bramulya, Ridho Yuniarty, Yuniarty Management Science Letters Student purchase intention in higher education sector: The role of social network marketing and student engagement General Business, Management and Accounting |
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prabowo, hartiwi |
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Prabowo, Hartiwi Bramulya, Ridho Yuniarty, Yuniarty 1923-9335 1923-9343 Growing Science General Business, Management and Accounting http://dx.doi.org/10.5267/j.msl.2019.8.012 Student purchase intention in higher education sector: The role of social network marketing and student engagement Management Science Letters |
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2020 |
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Growing Science |
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Management Science Letters |
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title |
Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_unstemmed |
Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_full |
Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_fullStr |
Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_full_unstemmed |
Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_short |
Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_sort |
student purchase intention in higher education sector: the role of social network marketing and student engagement |
topic |
General Business, Management and Accounting |
url |
http://dx.doi.org/10.5267/j.msl.2019.8.012 |
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2020 |
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103-110 |
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series | Management Science Letters |
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spelling | Prabowo, Hartiwi Bramulya, Ridho Yuniarty, Yuniarty 1923-9335 1923-9343 Growing Science General Business, Management and Accounting http://dx.doi.org/10.5267/j.msl.2019.8.012 Student purchase intention in higher education sector: The role of social network marketing and student engagement Management Science Letters |
spellingShingle | Prabowo, Hartiwi, Bramulya, Ridho, Yuniarty, Yuniarty, Management Science Letters, Student purchase intention in higher education sector: The role of social network marketing and student engagement, General Business, Management and Accounting |
title | Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_full | Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_fullStr | Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_full_unstemmed | Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_short | Student purchase intention in higher education sector: The role of social network marketing and student engagement |
title_sort | student purchase intention in higher education sector: the role of social network marketing and student engagement |
title_unstemmed | Student purchase intention in higher education sector: The role of social network marketing and student engagement |
topic | General Business, Management and Accounting |
url | http://dx.doi.org/10.5267/j.msl.2019.8.012 |