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spelling Storlazzi, Alessandra 1593-0319 1593-0300 Niccolo Cusano University-Rome Symphonya Emerging Issues in Management http://dx.doi.org/10.4468/2009.2.05storlazzi <jats:p>In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven management, synergies or economies of intensity of sharing do not derive from ‘pooling resources’ in order to saturate manufacturing capacity better, but from exploiting a store of skills to support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic recourse to their basic skills.</jats:p> Market-Driven Management and Global Economies of Scale Symphonya. Emerging Issues in Management
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spelling Storlazzi, Alessandra 1593-0319 1593-0300 Niccolo Cusano University-Rome Symphonya Emerging Issues in Management http://dx.doi.org/10.4468/2009.2.05storlazzi <jats:p>In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven management, synergies or economies of intensity of sharing do not derive from ‘pooling resources’ in order to saturate manufacturing capacity better, but from exploiting a store of skills to support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic recourse to their basic skills.</jats:p> Market-Driven Management and Global Economies of Scale Symphonya. Emerging Issues in Management
spellingShingle Storlazzi, Alessandra, Symphonya. Emerging Issues in Management, Market-Driven Management and Global Economies of Scale
title Market-Driven Management and Global Economies of Scale
title_full Market-Driven Management and Global Economies of Scale
title_fullStr Market-Driven Management and Global Economies of Scale
title_full_unstemmed Market-Driven Management and Global Economies of Scale
title_short Market-Driven Management and Global Economies of Scale
title_sort market-driven management and global economies of scale
title_unstemmed Market-Driven Management and Global Economies of Scale
url http://dx.doi.org/10.4468/2009.2.05storlazzi