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Self‐Presentational Effects in the Implicit Association Test
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| Zeitschriftentitel: | Journal of Consumer Psychology |
|---|---|
| Personen und Körperschaften: | |
| In: | Journal of Consumer Psychology, 16, 2006, 1, S. 92-100 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Wiley
|
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Czellar, Sandor Czellar, Sandor |
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Czellar, Sandor |
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Czellar, Sandor Journal of Consumer Psychology Self‐Presentational Effects in the Implicit Association Test Marketing Applied Psychology |
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Czellar, Sandor 1057-7408 1532-7663 Wiley Marketing Applied Psychology http://dx.doi.org/10.1207/s15327663jcp1601_11 <jats:p>Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self‐presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self‐presentation, especially for high self‐monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.</jats:p> Self‐Presentational Effects in the Implicit Association Test Journal of Consumer Psychology |
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| title |
Self‐Presentational Effects in the Implicit Association Test |
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Self‐Presentational Effects in the Implicit Association Test |
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Self‐Presentational Effects in the Implicit Association Test |
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self‐presentational effects in the implicit association test |
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Marketing Applied Psychology |
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2006 |
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92-100 |
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<jats:p>Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self‐presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self‐presentation, especially for high self‐monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.</jats:p> |
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| description | <jats:p>Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self‐presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self‐presentation, especially for high self‐monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.</jats:p> |
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| spelling | Czellar, Sandor 1057-7408 1532-7663 Wiley Marketing Applied Psychology http://dx.doi.org/10.1207/s15327663jcp1601_11 <jats:p>Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self‐presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self‐presentation, especially for high self‐monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.</jats:p> Self‐Presentational Effects in the Implicit Association Test Journal of Consumer Psychology |
| spellingShingle | Czellar, Sandor, Journal of Consumer Psychology, Self‐Presentational Effects in the Implicit Association Test, Marketing, Applied Psychology |
| title | Self‐Presentational Effects in the Implicit Association Test |
| title_full | Self‐Presentational Effects in the Implicit Association Test |
| title_fullStr | Self‐Presentational Effects in the Implicit Association Test |
| title_full_unstemmed | Self‐Presentational Effects in the Implicit Association Test |
| title_short | Self‐Presentational Effects in the Implicit Association Test |
| title_sort | self‐presentational effects in the implicit association test |
| title_unstemmed | Self‐Presentational Effects in the Implicit Association Test |
| topic | Marketing, Applied Psychology |
| url | http://dx.doi.org/10.1207/s15327663jcp1601_11 |