author_facet Notani, Arti Sahni
Notani, Arti Sahni
author Notani, Arti Sahni
spellingShingle Notani, Arti Sahni
Journal of Consumer Psychology
Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
Marketing
Applied Psychology
author_sort notani, arti sahni
spelling Notani, Arti Sahni 1057-7408 1532-7663 Wiley Marketing Applied Psychology http://dx.doi.org/10.1207/s15327663jcp0703_02 <jats:p>A meta‐analysis of the theory of planned behavior is conducted to (a) assess the robustness of the theory and (b) delineate conditions that moderate support for the theory. The results indicate that the pairwise relations featuring perceived behavioral control cannot be considered homogeneous across studies. Using a matrix of aggregated effect sizes, a causal model was estimated to assess the significance of the causal relations specified in the theory. The model performed well, with perceived behavioral control serving as an antecedent to both behavioral intention and behavior. Furthermore, conditions under which perceived behavioral control can be expected to be a stronger versus a weaker predictor of behavior and behavioral intention are identified. Four such moderators are identified, and causal models are estimated at each level of the moderator. The results show that perceived behavioral control is a stronger predictor of behavior when it (a) is operationalized as a global (vs. belief‐based) measure, (b) is conceptualized to reflect control over factors primarily internal (vs. external) to an individual, and (c) is used for nonstudent (vs. student) samples and familiar (vs. unfamiliar) behaviors. Perceived behavioral control is found to be a stronger predictor of behavioral intention with student (vs. nonstudent) samples and familiar (vs. unfamiliar) behaviors and is equally predictive under the operationalization (global or belief) and conceptualization (internal or external control) moderators.</jats:p> Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis Journal of Consumer Psychology
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title Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_unstemmed Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_full Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_fullStr Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_full_unstemmed Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_short Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_sort moderators of perceived behavioral control's predictiveness in the theory of planned behavior: a meta‐analysis
topic Marketing
Applied Psychology
url http://dx.doi.org/10.1207/s15327663jcp0703_02
publishDate 1998
physical 247-271
description <jats:p>A meta‐analysis of the theory of planned behavior is conducted to (a) assess the robustness of the theory and (b) delineate conditions that moderate support for the theory. The results indicate that the pairwise relations featuring perceived behavioral control cannot be considered homogeneous across studies. Using a matrix of aggregated effect sizes, a causal model was estimated to assess the significance of the causal relations specified in the theory. The model performed well, with perceived behavioral control serving as an antecedent to both behavioral intention and behavior. Furthermore, conditions under which perceived behavioral control can be expected to be a stronger versus a weaker predictor of behavior and behavioral intention are identified. Four such moderators are identified, and causal models are estimated at each level of the moderator. The results show that perceived behavioral control is a stronger predictor of behavior when it (a) is operationalized as a global (vs. belief‐based) measure, (b) is conceptualized to reflect control over factors primarily internal (vs. external) to an individual, and (c) is used for nonstudent (vs. student) samples and familiar (vs. unfamiliar) behaviors. Perceived behavioral control is found to be a stronger predictor of behavioral intention with student (vs. nonstudent) samples and familiar (vs. unfamiliar) behaviors and is equally predictive under the operationalization (global or belief) and conceptualization (internal or external control) moderators.</jats:p>
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author Notani, Arti Sahni
author_facet Notani, Arti Sahni, Notani, Arti Sahni
author_sort notani, arti sahni
container_issue 3
container_start_page 247
container_title Journal of Consumer Psychology
container_volume 7
description <jats:p>A meta‐analysis of the theory of planned behavior is conducted to (a) assess the robustness of the theory and (b) delineate conditions that moderate support for the theory. The results indicate that the pairwise relations featuring perceived behavioral control cannot be considered homogeneous across studies. Using a matrix of aggregated effect sizes, a causal model was estimated to assess the significance of the causal relations specified in the theory. The model performed well, with perceived behavioral control serving as an antecedent to both behavioral intention and behavior. Furthermore, conditions under which perceived behavioral control can be expected to be a stronger versus a weaker predictor of behavior and behavioral intention are identified. Four such moderators are identified, and causal models are estimated at each level of the moderator. The results show that perceived behavioral control is a stronger predictor of behavior when it (a) is operationalized as a global (vs. belief‐based) measure, (b) is conceptualized to reflect control over factors primarily internal (vs. external) to an individual, and (c) is used for nonstudent (vs. student) samples and familiar (vs. unfamiliar) behaviors. Perceived behavioral control is found to be a stronger predictor of behavioral intention with student (vs. nonstudent) samples and familiar (vs. unfamiliar) behaviors and is equally predictive under the operationalization (global or belief) and conceptualization (internal or external control) moderators.</jats:p>
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spelling Notani, Arti Sahni 1057-7408 1532-7663 Wiley Marketing Applied Psychology http://dx.doi.org/10.1207/s15327663jcp0703_02 <jats:p>A meta‐analysis of the theory of planned behavior is conducted to (a) assess the robustness of the theory and (b) delineate conditions that moderate support for the theory. The results indicate that the pairwise relations featuring perceived behavioral control cannot be considered homogeneous across studies. Using a matrix of aggregated effect sizes, a causal model was estimated to assess the significance of the causal relations specified in the theory. The model performed well, with perceived behavioral control serving as an antecedent to both behavioral intention and behavior. Furthermore, conditions under which perceived behavioral control can be expected to be a stronger versus a weaker predictor of behavior and behavioral intention are identified. Four such moderators are identified, and causal models are estimated at each level of the moderator. The results show that perceived behavioral control is a stronger predictor of behavior when it (a) is operationalized as a global (vs. belief‐based) measure, (b) is conceptualized to reflect control over factors primarily internal (vs. external) to an individual, and (c) is used for nonstudent (vs. student) samples and familiar (vs. unfamiliar) behaviors. Perceived behavioral control is found to be a stronger predictor of behavioral intention with student (vs. nonstudent) samples and familiar (vs. unfamiliar) behaviors and is equally predictive under the operationalization (global or belief) and conceptualization (internal or external control) moderators.</jats:p> Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis Journal of Consumer Psychology
spellingShingle Notani, Arti Sahni, Journal of Consumer Psychology, Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis, Marketing, Applied Psychology
title Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_full Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_fullStr Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_full_unstemmed Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_short Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
title_sort moderators of perceived behavioral control's predictiveness in the theory of planned behavior: a meta‐analysis
title_unstemmed Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta‐Analysis
topic Marketing, Applied Psychology
url http://dx.doi.org/10.1207/s15327663jcp0703_02