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The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment
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| Zeitschriftentitel: | American Economic Review |
|---|---|
| Personen und Körperschaften: | , , |
| In: | American Economic Review, 101, 2011, 3, S. 318-322 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
American Economic Association
|
| Schlagwörter: |
| author_facet |
Ferraro, Paul J Miranda, Juan Jose Price, Michael K Ferraro, Paul J Miranda, Juan Jose Price, Michael K |
|---|---|
| author |
Ferraro, Paul J Miranda, Juan Jose Price, Michael K |
| spellingShingle |
Ferraro, Paul J Miranda, Juan Jose Price, Michael K American Economic Review The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment Economics and Econometrics |
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ferraro, paul j |
| spelling |
Ferraro, Paul J Miranda, Juan Jose Price, Michael K 0002-8282 American Economic Association Economics and Econometrics http://dx.doi.org/10.1257/aer.101.3.318 <jats:p> Policymakers increasingly use norm-based messages to promote conservation efforts. Despite the apparent success of such strategies, empirical analyses have thus far focused exclusively on short-run effects. From a policy perspective, however, whether and how such strategies influence behavior in the long-run is of equal interest. We partner with a metropolitan water utility to implement a natural field experiment examining the effect of such messages on longer-run patterns of water use. Empirical results are striking. While appeals to pro-social preferences affect short-run patterns of water use, only messages augmented with social comparisons have a lasting impact on water demand. </jats:p> The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment American Economic Review |
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| title |
The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_unstemmed |
The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_full |
The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_fullStr |
The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_full_unstemmed |
The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_short |
The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_sort |
the persistence of treatment effects with norm-based policy instruments: evidence from a randomized environmental policy experiment |
| topic |
Economics and Econometrics |
| url |
http://dx.doi.org/10.1257/aer.101.3.318 |
| publishDate |
2011 |
| physical |
318-322 |
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<jats:p> Policymakers increasingly use norm-based messages to promote conservation efforts. Despite the apparent success of such strategies, empirical analyses have thus far focused exclusively on short-run effects. From a policy perspective, however, whether and how such strategies influence behavior in the long-run is of equal interest. We partner with a metropolitan water utility to implement a natural field experiment examining the effect of such messages on longer-run patterns of water use. Empirical results are striking. While appeals to pro-social preferences affect short-run patterns of water use, only messages augmented with social comparisons have a lasting impact on water demand. </jats:p> |
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| author | Ferraro, Paul J, Miranda, Juan Jose, Price, Michael K |
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| container_title | American Economic Review |
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| description | <jats:p> Policymakers increasingly use norm-based messages to promote conservation efforts. Despite the apparent success of such strategies, empirical analyses have thus far focused exclusively on short-run effects. From a policy perspective, however, whether and how such strategies influence behavior in the long-run is of equal interest. We partner with a metropolitan water utility to implement a natural field experiment examining the effect of such messages on longer-run patterns of water use. Empirical results are striking. While appeals to pro-social preferences affect short-run patterns of water use, only messages augmented with social comparisons have a lasting impact on water demand. </jats:p> |
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| spelling | Ferraro, Paul J Miranda, Juan Jose Price, Michael K 0002-8282 American Economic Association Economics and Econometrics http://dx.doi.org/10.1257/aer.101.3.318 <jats:p> Policymakers increasingly use norm-based messages to promote conservation efforts. Despite the apparent success of such strategies, empirical analyses have thus far focused exclusively on short-run effects. From a policy perspective, however, whether and how such strategies influence behavior in the long-run is of equal interest. We partner with a metropolitan water utility to implement a natural field experiment examining the effect of such messages on longer-run patterns of water use. Empirical results are striking. While appeals to pro-social preferences affect short-run patterns of water use, only messages augmented with social comparisons have a lasting impact on water demand. </jats:p> The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment American Economic Review |
| spellingShingle | Ferraro, Paul J, Miranda, Juan Jose, Price, Michael K, American Economic Review, The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment, Economics and Econometrics |
| title | The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_full | The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_fullStr | The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_full_unstemmed | The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_short | The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| title_sort | the persistence of treatment effects with norm-based policy instruments: evidence from a randomized environmental policy experiment |
| title_unstemmed | The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment |
| topic | Economics and Econometrics |
| url | http://dx.doi.org/10.1257/aer.101.3.318 |