author_facet Wilson, J.
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author Wilson, J.
spellingShingle Wilson, J.
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SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
Hematology
author_sort wilson, j.
spelling Wilson, J. 0958-7578 1365-3148 Wiley Hematology http://dx.doi.org/10.1111/j.1365-3148.2006.00693_42.x <jats:p><jats:bold>Since the millennium, there have been large cohorts of donors affected by blood donor selection criteria in Scotland:</jats:bold> Previously Transfused Donors (implemented 2004, 4.9% of donor base affected)</jats:p><jats:p>Blood Safety and Quality Regulations (implemented 2005, increased medical deferrals from 11.55% to 13.1%, contributing to the increase in total deferral rate – including Hb donor deferrals – from 16% to 20.5%)</jats:p><jats:p>This means there is now a 26.3% increase in the deferral rate for new donors since 2003/04, and 38.5% increase in deferral rates for regular donors since 2003/04. UK blood services continue to prepare for a vCJD test, which is likely to further erode the donor base. This means the decade poses severe challenges in terms of donor recruitment. At the beginning of 2000, 5.8% of Scots were giving blood. By 2006, this figure has reduced to 5.2%. As we try and recruit further into the ‘nondonor’ population, segmentation analysis has identified increased barriers to giving blood. Further socio‐demographic analysis provides insight into characteristics blood donors, nondonors and lapsed donors may share. To stabilise the donor base after these deferrals, a through the line donor recruitment strategy has been implemented in Scotland, impacting on all these groups. Particularly effective methods include the expansion of a blood group specific and geographically specific direct mail campaign. A variety of traditional advertising techniques have merged with innovative new tactics. The performance of the donor recruitment strategy, and it's continued ability to cope with such massive donor base losses for the remainder of the decade will be evaluated.</jats:p> SI30 The Naughties–Recruiting Donors in the Decade of Donor Deferrals Transfusion Medicine
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title SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_unstemmed SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_full SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_fullStr SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_full_unstemmed SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_short SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_sort si30
the naughties–recruiting donors in the decade of donor deferrals
topic Hematology
url http://dx.doi.org/10.1111/j.1365-3148.2006.00693_42.x
publishDate 2006
physical 19-19
description <jats:p><jats:bold>Since the millennium, there have been large cohorts of donors affected by blood donor selection criteria in Scotland:</jats:bold> Previously Transfused Donors (implemented 2004, 4.9% of donor base affected)</jats:p><jats:p>Blood Safety and Quality Regulations (implemented 2005, increased medical deferrals from 11.55% to 13.1%, contributing to the increase in total deferral rate – including Hb donor deferrals – from 16% to 20.5%)</jats:p><jats:p>This means there is now a 26.3% increase in the deferral rate for new donors since 2003/04, and 38.5% increase in deferral rates for regular donors since 2003/04. UK blood services continue to prepare for a vCJD test, which is likely to further erode the donor base. This means the decade poses severe challenges in terms of donor recruitment. At the beginning of 2000, 5.8% of Scots were giving blood. By 2006, this figure has reduced to 5.2%. As we try and recruit further into the ‘nondonor’ population, segmentation analysis has identified increased barriers to giving blood. Further socio‐demographic analysis provides insight into characteristics blood donors, nondonors and lapsed donors may share. To stabilise the donor base after these deferrals, a through the line donor recruitment strategy has been implemented in Scotland, impacting on all these groups. Particularly effective methods include the expansion of a blood group specific and geographically specific direct mail campaign. A variety of traditional advertising techniques have merged with innovative new tactics. The performance of the donor recruitment strategy, and it's continued ability to cope with such massive donor base losses for the remainder of the decade will be evaluated.</jats:p>
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author_sort wilson, j.
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description <jats:p><jats:bold>Since the millennium, there have been large cohorts of donors affected by blood donor selection criteria in Scotland:</jats:bold> Previously Transfused Donors (implemented 2004, 4.9% of donor base affected)</jats:p><jats:p>Blood Safety and Quality Regulations (implemented 2005, increased medical deferrals from 11.55% to 13.1%, contributing to the increase in total deferral rate – including Hb donor deferrals – from 16% to 20.5%)</jats:p><jats:p>This means there is now a 26.3% increase in the deferral rate for new donors since 2003/04, and 38.5% increase in deferral rates for regular donors since 2003/04. UK blood services continue to prepare for a vCJD test, which is likely to further erode the donor base. This means the decade poses severe challenges in terms of donor recruitment. At the beginning of 2000, 5.8% of Scots were giving blood. By 2006, this figure has reduced to 5.2%. As we try and recruit further into the ‘nondonor’ population, segmentation analysis has identified increased barriers to giving blood. Further socio‐demographic analysis provides insight into characteristics blood donors, nondonors and lapsed donors may share. To stabilise the donor base after these deferrals, a through the line donor recruitment strategy has been implemented in Scotland, impacting on all these groups. Particularly effective methods include the expansion of a blood group specific and geographically specific direct mail campaign. A variety of traditional advertising techniques have merged with innovative new tactics. The performance of the donor recruitment strategy, and it's continued ability to cope with such massive donor base losses for the remainder of the decade will be evaluated.</jats:p>
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spelling Wilson, J. 0958-7578 1365-3148 Wiley Hematology http://dx.doi.org/10.1111/j.1365-3148.2006.00693_42.x <jats:p><jats:bold>Since the millennium, there have been large cohorts of donors affected by blood donor selection criteria in Scotland:</jats:bold> Previously Transfused Donors (implemented 2004, 4.9% of donor base affected)</jats:p><jats:p>Blood Safety and Quality Regulations (implemented 2005, increased medical deferrals from 11.55% to 13.1%, contributing to the increase in total deferral rate – including Hb donor deferrals – from 16% to 20.5%)</jats:p><jats:p>This means there is now a 26.3% increase in the deferral rate for new donors since 2003/04, and 38.5% increase in deferral rates for regular donors since 2003/04. UK blood services continue to prepare for a vCJD test, which is likely to further erode the donor base. This means the decade poses severe challenges in terms of donor recruitment. At the beginning of 2000, 5.8% of Scots were giving blood. By 2006, this figure has reduced to 5.2%. As we try and recruit further into the ‘nondonor’ population, segmentation analysis has identified increased barriers to giving blood. Further socio‐demographic analysis provides insight into characteristics blood donors, nondonors and lapsed donors may share. To stabilise the donor base after these deferrals, a through the line donor recruitment strategy has been implemented in Scotland, impacting on all these groups. Particularly effective methods include the expansion of a blood group specific and geographically specific direct mail campaign. A variety of traditional advertising techniques have merged with innovative new tactics. The performance of the donor recruitment strategy, and it's continued ability to cope with such massive donor base losses for the remainder of the decade will be evaluated.</jats:p> SI30 The Naughties–Recruiting Donors in the Decade of Donor Deferrals Transfusion Medicine
spellingShingle Wilson, J., Transfusion Medicine, SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals, Hematology
title SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_full SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_fullStr SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_full_unstemmed SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_short SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
title_sort si30
the naughties–recruiting donors in the decade of donor deferrals
title_unstemmed SI30
The Naughties–Recruiting Donors in the Decade of Donor Deferrals
topic Hematology
url http://dx.doi.org/10.1111/j.1365-3148.2006.00693_42.x