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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services
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| Zeitschriftentitel: | Journal of Product Innovation Management |
|---|---|
| Personen und Körperschaften: | , , |
| In: | Journal of Product Innovation Management, 29, 2012, 1, S. 88-99 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Wiley
|
| Schlagwörter: |
| author_facet |
Schmidt, Jeffrey B. Zayer, Linda Tuncay Calantone, Roger J. Schmidt, Jeffrey B. Zayer, Linda Tuncay Calantone, Roger J. |
|---|---|
| author |
Schmidt, Jeffrey B. Zayer, Linda Tuncay Calantone, Roger J. |
| spellingShingle |
Schmidt, Jeffrey B. Zayer, Linda Tuncay Calantone, Roger J. Journal of Product Innovation Management Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services Management of Technology and Innovation Strategy and Management |
| author_sort |
schmidt, jeffrey b. |
| spelling |
Schmidt, Jeffrey B. Zayer, Linda Tuncay Calantone, Roger J. 0737-6782 1540-5885 Wiley Management of Technology and Innovation Strategy and Management http://dx.doi.org/10.1111/j.1540-5885.2011.00880.x <jats:p>Little research attention has centered on how age and sex affect consumers' evaluations of new products and services. In this study an individual's age and sex are associated with his or her evaluation of new services, that is, newly released motion pictures. Using data acquired from publicly available and proprietary sources, nearly 2,100 motion pictures released in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates from 1982 through 2000 were analyzed. The results show that older consumers are more critical of new services and rate them lower after consuming them relative to younger ones. The results also show that women evaluate new services significantly more favorably than men. Interestingly, these results appear robust because women did not rate products that are normally developed and targeted to men (e.g., action/adventure and science‐fiction movies) lower than men evaluated them; no evidence to support the notion of a “chick flick” was found. Implications for conducting marketing research when developing new products and services are offered.</jats:p> Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services Journal of Product Innovation Management |
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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
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Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
| title_sort |
grumpier old men: age and sex differences in the evaluation of new services |
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Management of Technology and Innovation Strategy and Management |
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http://dx.doi.org/10.1111/j.1540-5885.2011.00880.x |
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2012 |
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88-99 |
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<jats:p>Little research attention has centered on how age and sex affect consumers' evaluations of new products and services. In this study an individual's age and sex are associated with his or her evaluation of new services, that is, newly released motion pictures. Using data acquired from publicly available and proprietary sources, nearly 2,100 motion pictures released in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates from 1982 through 2000 were analyzed. The results show that older consumers are more critical of new services and rate them lower after consuming them relative to younger ones. The results also show that women evaluate new services significantly more favorably than men. Interestingly, these results appear robust because women did not rate products that are normally developed and targeted to men (e.g., action/adventure and science‐fiction movies) lower than men evaluated them; no evidence to support the notion of a “chick flick” was found. Implications for conducting marketing research when developing new products and services are offered.</jats:p> |
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| author | Schmidt, Jeffrey B., Zayer, Linda Tuncay, Calantone, Roger J. |
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| description | <jats:p>Little research attention has centered on how age and sex affect consumers' evaluations of new products and services. In this study an individual's age and sex are associated with his or her evaluation of new services, that is, newly released motion pictures. Using data acquired from publicly available and proprietary sources, nearly 2,100 motion pictures released in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates from 1982 through 2000 were analyzed. The results show that older consumers are more critical of new services and rate them lower after consuming them relative to younger ones. The results also show that women evaluate new services significantly more favorably than men. Interestingly, these results appear robust because women did not rate products that are normally developed and targeted to men (e.g., action/adventure and science‐fiction movies) lower than men evaluated them; no evidence to support the notion of a “chick flick” was found. Implications for conducting marketing research when developing new products and services are offered.</jats:p> |
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| spelling | Schmidt, Jeffrey B. Zayer, Linda Tuncay Calantone, Roger J. 0737-6782 1540-5885 Wiley Management of Technology and Innovation Strategy and Management http://dx.doi.org/10.1111/j.1540-5885.2011.00880.x <jats:p>Little research attention has centered on how age and sex affect consumers' evaluations of new products and services. In this study an individual's age and sex are associated with his or her evaluation of new services, that is, newly released motion pictures. Using data acquired from publicly available and proprietary sources, nearly 2,100 motion pictures released in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates from 1982 through 2000 were analyzed. The results show that older consumers are more critical of new services and rate them lower after consuming them relative to younger ones. The results also show that women evaluate new services significantly more favorably than men. Interestingly, these results appear robust because women did not rate products that are normally developed and targeted to men (e.g., action/adventure and science‐fiction movies) lower than men evaluated them; no evidence to support the notion of a “chick flick” was found. Implications for conducting marketing research when developing new products and services are offered.</jats:p> Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services Journal of Product Innovation Management |
| spellingShingle | Schmidt, Jeffrey B., Zayer, Linda Tuncay, Calantone, Roger J., Journal of Product Innovation Management, Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services, Management of Technology and Innovation, Strategy and Management |
| title | Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
| title_full | Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
| title_fullStr | Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
| title_full_unstemmed | Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
| title_short | Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
| title_sort | grumpier old men: age and sex differences in the evaluation of new services |
| title_unstemmed | Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services |
| topic | Management of Technology and Innovation, Strategy and Management |
| url | http://dx.doi.org/10.1111/j.1540-5885.2011.00880.x |