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Kashima, Yoshihisa
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Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
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spelling Lyons, Anthony Kashima, Yoshihisa 1367-2223 1467-839X Wiley General Social Sciences Social Psychology http://dx.doi.org/10.1111/j.1467-839x.2006.00184.x <jats:p>When communicating, a general tendency exists for people to transmit more stereotype consistent (SC) than inconsistent (SI) information. Although some communicative factors have been shown to play a role, it is still not yet known the extent to which general memory biases (i.e. independent of communicative context) contribute to this phenomenon. To examine this issue, and to explore further mechanisms of the bias, the present paper presents quantitative and qualitative data of an experiment involving the transmission of a stereotype‐relevant story through 20 four‐person chains using the method of serial reproduction. An SC bias emerged when participants had an intention to communicate but not when they reproduced the story from memory with no such intention. Results also suggest that trying to tell a coherent story may be one further factor that contributes to the bias. These and other findings were discussed in terms of the role of communicative processes in maintaining stereotypes.</jats:p> Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling Asian Journal of Social Psychology
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title Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_unstemmed Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_full Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_fullStr Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_full_unstemmed Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_short Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_sort maintaining stereotypes in communication: investigating memory biases and coherence‐seeking in storytelling
topic General Social Sciences
Social Psychology
url http://dx.doi.org/10.1111/j.1467-839x.2006.00184.x
publishDate 2006
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description <jats:p>When communicating, a general tendency exists for people to transmit more stereotype consistent (SC) than inconsistent (SI) information. Although some communicative factors have been shown to play a role, it is still not yet known the extent to which general memory biases (i.e. independent of communicative context) contribute to this phenomenon. To examine this issue, and to explore further mechanisms of the bias, the present paper presents quantitative and qualitative data of an experiment involving the transmission of a stereotype‐relevant story through 20 four‐person chains using the method of serial reproduction. An SC bias emerged when participants had an intention to communicate but not when they reproduced the story from memory with no such intention. Results also suggest that trying to tell a coherent story may be one further factor that contributes to the bias. These and other findings were discussed in terms of the role of communicative processes in maintaining stereotypes.</jats:p>
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container_issue 1
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description <jats:p>When communicating, a general tendency exists for people to transmit more stereotype consistent (SC) than inconsistent (SI) information. Although some communicative factors have been shown to play a role, it is still not yet known the extent to which general memory biases (i.e. independent of communicative context) contribute to this phenomenon. To examine this issue, and to explore further mechanisms of the bias, the present paper presents quantitative and qualitative data of an experiment involving the transmission of a stereotype‐relevant story through 20 four‐person chains using the method of serial reproduction. An SC bias emerged when participants had an intention to communicate but not when they reproduced the story from memory with no such intention. Results also suggest that trying to tell a coherent story may be one further factor that contributes to the bias. These and other findings were discussed in terms of the role of communicative processes in maintaining stereotypes.</jats:p>
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spelling Lyons, Anthony Kashima, Yoshihisa 1367-2223 1467-839X Wiley General Social Sciences Social Psychology http://dx.doi.org/10.1111/j.1467-839x.2006.00184.x <jats:p>When communicating, a general tendency exists for people to transmit more stereotype consistent (SC) than inconsistent (SI) information. Although some communicative factors have been shown to play a role, it is still not yet known the extent to which general memory biases (i.e. independent of communicative context) contribute to this phenomenon. To examine this issue, and to explore further mechanisms of the bias, the present paper presents quantitative and qualitative data of an experiment involving the transmission of a stereotype‐relevant story through 20 four‐person chains using the method of serial reproduction. An SC bias emerged when participants had an intention to communicate but not when they reproduced the story from memory with no such intention. Results also suggest that trying to tell a coherent story may be one further factor that contributes to the bias. These and other findings were discussed in terms of the role of communicative processes in maintaining stereotypes.</jats:p> Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling Asian Journal of Social Psychology
spellingShingle Lyons, Anthony, Kashima, Yoshihisa, Asian Journal of Social Psychology, Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling, General Social Sciences, Social Psychology
title Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_full Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_fullStr Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_full_unstemmed Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_short Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
title_sort maintaining stereotypes in communication: investigating memory biases and coherence‐seeking in storytelling
title_unstemmed Maintaining stereotypes in communication: Investigating memory biases and coherence‐seeking in storytelling
topic General Social Sciences, Social Psychology
url http://dx.doi.org/10.1111/j.1467-839x.2006.00184.x