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Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding
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Journal Title: | European Management Review |
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Authors and Corporations: | , |
In: | European Management Review, 11, 2014, 2, p. 173-186 |
Type of Resource: | E-Article |
Language: | English |
published: |
Wiley
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Subjects: |