Eintrag weiter verarbeiten
Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding
Gespeichert in:
| Zeitschriftentitel: | European Management Review |
|---|---|
| Personen und Körperschaften: | , |
| In: | European Management Review, 11, 2014, 2, S. 173-186 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Wiley
|
| Schlagwörter: |
| author_facet |
Patel, Chirag Haon, Christophe Patel, Chirag Haon, Christophe |
|---|---|
| author |
Patel, Chirag Haon, Christophe |
| spellingShingle |
Patel, Chirag Haon, Christophe European Management Review Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding Strategy and Management Business and International Management |
| author_sort |
patel, chirag |
| spelling |
Patel, Chirag Haon, Christophe 1740-4754 1740-4762 Wiley Strategy and Management Business and International Management http://dx.doi.org/10.1111/emre.12029 <jats:p>Empirical studies that relate internally versus externally developed technology to market acceptance of innovation during emergent stages provide contradictory findings. We contend that these conflicting findings might be the result of a theoretical misspecification in existing models that fail to consider the effect of synergy between a firm's technology development choice and its branding choice. We use the concepts of value creation and value appropriation to develop our hypotheses relating different combinations of technology development and branding choices to market acceptance. With data on the early history of <jats:styled-content style="fixed-case">I</jats:styled-content>nternet banking in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates, we show that internally developed technology leads to greater market acceptance than externally developed technology, but this effect changes with the choice of a brand extension versus a new brand. Specifically, firms that combine internally developed technology with a new brand achieve greater market acceptance for their innovation during emergent stages.</jats:p> Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding European Management Review |
| doi_str_mv |
10.1111/emre.12029 |
| facet_avail |
Online |
| finc_class_facet |
Wirtschaftswissenschaften |
| format |
ElectronicArticle |
| fullrecord |
blob:ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTExMS9lbXJlLjEyMDI5 |
| id |
ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTExMS9lbXJlLjEyMDI5 |
| institution |
DE-D275 DE-Bn3 DE-Brt1 DE-D161 DE-Gla1 DE-Zi4 DE-15 DE-Pl11 DE-Rs1 DE-105 DE-14 DE-Ch1 DE-L229 |
| imprint |
Wiley, 2014 |
| imprint_str_mv |
Wiley, 2014 |
| issn |
1740-4754 1740-4762 |
| issn_str_mv |
1740-4754 1740-4762 |
| language |
English |
| mega_collection |
Wiley (CrossRef) |
| match_str |
patel2014internallyversusexternallydevelopedtechnologyandmarketacceptanceofinnovationsthecomplementaryroleofbranding |
| publishDateSort |
2014 |
| publisher |
Wiley |
| recordtype |
ai |
| record_format |
ai |
| series |
European Management Review |
| source_id |
49 |
| title |
Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_unstemmed |
Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_full |
Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_fullStr |
Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_full_unstemmed |
Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_short |
Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_sort |
internally versus externally developed technology and market acceptance of innovations: the complementary role of branding |
| topic |
Strategy and Management Business and International Management |
| url |
http://dx.doi.org/10.1111/emre.12029 |
| publishDate |
2014 |
| physical |
173-186 |
| description |
<jats:p>Empirical studies that relate internally versus externally developed technology to market acceptance of innovation during emergent stages provide contradictory findings. We contend that these conflicting findings might be the result of a theoretical misspecification in existing models that fail to consider the effect of synergy between a firm's technology development choice and its branding choice. We use the concepts of value creation and value appropriation to develop our hypotheses relating different combinations of technology development and branding choices to market acceptance. With data on the early history of <jats:styled-content style="fixed-case">I</jats:styled-content>nternet banking in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates, we show that internally developed technology leads to greater market acceptance than externally developed technology, but this effect changes with the choice of a brand extension versus a new brand. Specifically, firms that combine internally developed technology with a new brand achieve greater market acceptance for their innovation during emergent stages.</jats:p> |
| container_issue |
2 |
| container_start_page |
173 |
| container_title |
European Management Review |
| container_volume |
11 |
| format_de105 |
Article, E-Article |
| format_de14 |
Article, E-Article |
| format_de15 |
Article, E-Article |
| format_de520 |
Article, E-Article |
| format_de540 |
Article, E-Article |
| format_dech1 |
Article, E-Article |
| format_ded117 |
Article, E-Article |
| format_degla1 |
E-Article |
| format_del152 |
Buch |
| format_del189 |
Article, E-Article |
| format_dezi4 |
Article |
| format_dezwi2 |
Article, E-Article |
| format_finc |
Article, E-Article |
| format_nrw |
Article, E-Article |
| _version_ |
1792334977119027200 |
| geogr_code |
not assigned |
| last_indexed |
2024-03-01T14:37:13.194Z |
| geogr_code_person |
not assigned |
| openURL |
url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fvufind.svn.sourceforge.net%3Agenerator&rft.title=Internally+Versus+Externally+Developed+Technology+and+Market+Acceptance+of+Innovations%3A+The+Complementary+Role+of+Branding&rft.date=2014-06-01&genre=article&issn=1740-4762&volume=11&issue=2&spage=173&epage=186&pages=173-186&jtitle=European+Management+Review&atitle=Internally+Versus+Externally+Developed+Technology+and+Market+Acceptance+of+Innovations%3A+The+Complementary+Role+of+Branding&aulast=Haon&aufirst=Christophe&rft_id=info%3Adoi%2F10.1111%2Femre.12029&rft.language%5B0%5D=eng |
| SOLR | |
| _version_ | 1792334977119027200 |
| author | Patel, Chirag, Haon, Christophe |
| author_facet | Patel, Chirag, Haon, Christophe, Patel, Chirag, Haon, Christophe |
| author_sort | patel, chirag |
| container_issue | 2 |
| container_start_page | 173 |
| container_title | European Management Review |
| container_volume | 11 |
| description | <jats:p>Empirical studies that relate internally versus externally developed technology to market acceptance of innovation during emergent stages provide contradictory findings. We contend that these conflicting findings might be the result of a theoretical misspecification in existing models that fail to consider the effect of synergy between a firm's technology development choice and its branding choice. We use the concepts of value creation and value appropriation to develop our hypotheses relating different combinations of technology development and branding choices to market acceptance. With data on the early history of <jats:styled-content style="fixed-case">I</jats:styled-content>nternet banking in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates, we show that internally developed technology leads to greater market acceptance than externally developed technology, but this effect changes with the choice of a brand extension versus a new brand. Specifically, firms that combine internally developed technology with a new brand achieve greater market acceptance for their innovation during emergent stages.</jats:p> |
| doi_str_mv | 10.1111/emre.12029 |
| facet_avail | Online |
| finc_class_facet | Wirtschaftswissenschaften |
| format | ElectronicArticle |
| format_de105 | Article, E-Article |
| format_de14 | Article, E-Article |
| format_de15 | Article, E-Article |
| format_de520 | Article, E-Article |
| format_de540 | Article, E-Article |
| format_dech1 | Article, E-Article |
| format_ded117 | Article, E-Article |
| format_degla1 | E-Article |
| format_del152 | Buch |
| format_del189 | Article, E-Article |
| format_dezi4 | Article |
| format_dezwi2 | Article, E-Article |
| format_finc | Article, E-Article |
| format_nrw | Article, E-Article |
| geogr_code | not assigned |
| geogr_code_person | not assigned |
| id | ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTExMS9lbXJlLjEyMDI5 |
| imprint | Wiley, 2014 |
| imprint_str_mv | Wiley, 2014 |
| institution | DE-D275, DE-Bn3, DE-Brt1, DE-D161, DE-Gla1, DE-Zi4, DE-15, DE-Pl11, DE-Rs1, DE-105, DE-14, DE-Ch1, DE-L229 |
| issn | 1740-4754, 1740-4762 |
| issn_str_mv | 1740-4754, 1740-4762 |
| language | English |
| last_indexed | 2024-03-01T14:37:13.194Z |
| match_str | patel2014internallyversusexternallydevelopedtechnologyandmarketacceptanceofinnovationsthecomplementaryroleofbranding |
| mega_collection | Wiley (CrossRef) |
| physical | 173-186 |
| publishDate | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | ai |
| recordtype | ai |
| series | European Management Review |
| source_id | 49 |
| spelling | Patel, Chirag Haon, Christophe 1740-4754 1740-4762 Wiley Strategy and Management Business and International Management http://dx.doi.org/10.1111/emre.12029 <jats:p>Empirical studies that relate internally versus externally developed technology to market acceptance of innovation during emergent stages provide contradictory findings. We contend that these conflicting findings might be the result of a theoretical misspecification in existing models that fail to consider the effect of synergy between a firm's technology development choice and its branding choice. We use the concepts of value creation and value appropriation to develop our hypotheses relating different combinations of technology development and branding choices to market acceptance. With data on the early history of <jats:styled-content style="fixed-case">I</jats:styled-content>nternet banking in the <jats:styled-content style="fixed-case">U</jats:styled-content>nited <jats:styled-content style="fixed-case">S</jats:styled-content>tates, we show that internally developed technology leads to greater market acceptance than externally developed technology, but this effect changes with the choice of a brand extension versus a new brand. Specifically, firms that combine internally developed technology with a new brand achieve greater market acceptance for their innovation during emergent stages.</jats:p> Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding European Management Review |
| spellingShingle | Patel, Chirag, Haon, Christophe, European Management Review, Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding, Strategy and Management, Business and International Management |
| title | Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_full | Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_fullStr | Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_full_unstemmed | Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_short | Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| title_sort | internally versus externally developed technology and market acceptance of innovations: the complementary role of branding |
| title_unstemmed | Internally Versus Externally Developed Technology and Market Acceptance of Innovations: The Complementary Role of Branding |
| topic | Strategy and Management, Business and International Management |
| url | http://dx.doi.org/10.1111/emre.12029 |