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The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets
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| Zeitschriftentitel: | Revista de Gestão |
|---|---|
| Personen und Körperschaften: | , , |
| In: | Revista de Gestão, 26, 2019, 3, S. 256-273 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Watanabe, Eluiza Alberto de Morais Torres, Claudio Vaz Alfinito, Solange Watanabe, Eluiza Alberto de Morais Torres, Claudio Vaz Alfinito, Solange |
|---|---|
| author |
Watanabe, Eluiza Alberto de Morais Torres, Claudio Vaz Alfinito, Solange |
| spellingShingle |
Watanabe, Eluiza Alberto de Morais Torres, Claudio Vaz Alfinito, Solange Revista de Gestão The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets General Medicine |
| author_sort |
watanabe, eluiza alberto de morais |
| spelling |
Watanabe, Eluiza Alberto de Morais Torres, Claudio Vaz Alfinito, Solange 2177-8736 Emerald General Medicine http://dx.doi.org/10.1108/rege-12-2017-0009 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to evaluate the influence of culture in terms of individualism and collectivism (I-C), store image and customer satisfaction, on purchase intention at supermarkets.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>In order to carry out the descriptive and quantitative research, the authors applied 443 questionnaires to consumers in two Brazilian supermarket chains. The authors used structured equation modeling for data analysis.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Customers’ satisfaction and the evaluation of store image positively affect purchase intention; however, I-C did not show any effect. The cultural dimension slightly influenced the assessment of store image by only 2 percent. Store image positively affects consumer satisfaction.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>This study used convenience sampling and omission of vertical and horizontal variations of I-C in data analyses. The authors suggested the use of probabilistic sampling and the inclusion of vertical and horizontal variations of I-C. The relationships investigated herein can still be analyzed in other contexts.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>In order to increase satisfaction and purchase intention, it is necessary to prioritize aspects related to layout, service and products’ variety and quality. Still, managers should not worry about I-C, since it does not affect purchase intention.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The authors observed the relevance of the study after carrying out a literature review on the subject. There is a lack of studies that investigate the relationship between I-C, evaluation of store image, consumer satisfaction and purchase intention, either together or in the context of supermarkets.</jats:p> </jats:sec> The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets Revista de Gestão |
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10.1108/rege-12-2017-0009 |
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| title |
The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_unstemmed |
The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_full |
The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_fullStr |
The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_full_unstemmed |
The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_short |
The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_sort |
the impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| topic |
General Medicine |
| url |
http://dx.doi.org/10.1108/rege-12-2017-0009 |
| publishDate |
2019 |
| physical |
256-273 |
| description |
<jats:sec>
<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>The purpose of this paper is to evaluate the influence of culture in terms of individualism and collectivism (I-C), store image and customer satisfaction, on purchase intention at supermarkets.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>In order to carry out the descriptive and quantitative research, the authors applied 443 questionnaires to consumers in two Brazilian supermarket chains. The authors used structured equation modeling for data analysis.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>Customers’ satisfaction and the evaluation of store image positively affect purchase intention; however, I-C did not show any effect. The cultural dimension slightly influenced the assessment of store image by only 2 percent. Store image positively affects consumer satisfaction.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Research limitations/implications</jats:title>
<jats:p>This study used convenience sampling and omission of vertical and horizontal variations of I-C in data analyses. The authors suggested the use of probabilistic sampling and the inclusion of vertical and horizontal variations of I-C. The relationships investigated herein can still be analyzed in other contexts.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Practical implications</jats:title>
<jats:p>In order to increase satisfaction and purchase intention, it is necessary to prioritize aspects related to layout, service and products’ variety and quality. Still, managers should not worry about I-C, since it does not affect purchase intention.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>The authors observed the relevance of the study after carrying out a literature review on the subject. There is a lack of studies that investigate the relationship between I-C, evaluation of store image, consumer satisfaction and purchase intention, either together or in the context of supermarkets.</jats:p>
</jats:sec> |
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| author | Watanabe, Eluiza Alberto de Morais, Torres, Claudio Vaz, Alfinito, Solange |
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| description | <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to evaluate the influence of culture in terms of individualism and collectivism (I-C), store image and customer satisfaction, on purchase intention at supermarkets.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>In order to carry out the descriptive and quantitative research, the authors applied 443 questionnaires to consumers in two Brazilian supermarket chains. The authors used structured equation modeling for data analysis.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Customers’ satisfaction and the evaluation of store image positively affect purchase intention; however, I-C did not show any effect. The cultural dimension slightly influenced the assessment of store image by only 2 percent. Store image positively affects consumer satisfaction.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>This study used convenience sampling and omission of vertical and horizontal variations of I-C in data analyses. The authors suggested the use of probabilistic sampling and the inclusion of vertical and horizontal variations of I-C. The relationships investigated herein can still be analyzed in other contexts.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>In order to increase satisfaction and purchase intention, it is necessary to prioritize aspects related to layout, service and products’ variety and quality. Still, managers should not worry about I-C, since it does not affect purchase intention.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The authors observed the relevance of the study after carrying out a literature review on the subject. There is a lack of studies that investigate the relationship between I-C, evaluation of store image, consumer satisfaction and purchase intention, either together or in the context of supermarkets.</jats:p> </jats:sec> |
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| spelling | Watanabe, Eluiza Alberto de Morais Torres, Claudio Vaz Alfinito, Solange 2177-8736 Emerald General Medicine http://dx.doi.org/10.1108/rege-12-2017-0009 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to evaluate the influence of culture in terms of individualism and collectivism (I-C), store image and customer satisfaction, on purchase intention at supermarkets.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>In order to carry out the descriptive and quantitative research, the authors applied 443 questionnaires to consumers in two Brazilian supermarket chains. The authors used structured equation modeling for data analysis.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Customers’ satisfaction and the evaluation of store image positively affect purchase intention; however, I-C did not show any effect. The cultural dimension slightly influenced the assessment of store image by only 2 percent. Store image positively affects consumer satisfaction.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>This study used convenience sampling and omission of vertical and horizontal variations of I-C in data analyses. The authors suggested the use of probabilistic sampling and the inclusion of vertical and horizontal variations of I-C. The relationships investigated herein can still be analyzed in other contexts.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>In order to increase satisfaction and purchase intention, it is necessary to prioritize aspects related to layout, service and products’ variety and quality. Still, managers should not worry about I-C, since it does not affect purchase intention.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The authors observed the relevance of the study after carrying out a literature review on the subject. There is a lack of studies that investigate the relationship between I-C, evaluation of store image, consumer satisfaction and purchase intention, either together or in the context of supermarkets.</jats:p> </jats:sec> The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets Revista de Gestão |
| spellingShingle | Watanabe, Eluiza Alberto de Morais, Torres, Claudio Vaz, Alfinito, Solange, Revista de Gestão, The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets, General Medicine |
| title | The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_full | The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_fullStr | The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_full_unstemmed | The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_short | The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_sort | the impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| title_unstemmed | The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets |
| topic | General Medicine |
| url | http://dx.doi.org/10.1108/rege-12-2017-0009 |