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Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study: Insights from a scenario-based experimental st...
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| Zeitschriftentitel: | Management of Environmental Quality: An International Journal |
|---|---|
| Personen und Körperschaften: | , |
| In: | Management of Environmental Quality: An International Journal, 30, 2019, 1, S. 243-259 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Anand, Ila Mehrotra Gaur, Sanjaya Singh Anand, Ila Mehrotra Gaur, Sanjaya Singh |
|---|---|
| author |
Anand, Ila Mehrotra Gaur, Sanjaya Singh |
| spellingShingle |
Anand, Ila Mehrotra Gaur, Sanjaya Singh Management of Environmental Quality: An International Journal Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study Management, Monitoring, Policy and Law Public Health, Environmental and Occupational Health |
| author_sort |
anand, ila mehrotra |
| spelling |
Anand, Ila Mehrotra Gaur, Sanjaya Singh 1477-7835 Emerald Management, Monitoring, Policy and Law Public Health, Environmental and Occupational Health http://dx.doi.org/10.1108/meq-02-2018-0045 <jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>A government’s green initiatives are meant to prevent or reduce harm to society. Such initiatives can elicit positive emotions that may lead to generating a supportive public response to the government. The purpose of this paper is to understand the consumers’ emotional response to government’s actions toward making the society sustainable.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>The scenario-based experimental design is used in this study where one between-subjects manipulation is created for the government’s green actions, and one between-subjects control condition is created. A total of 140 respondents were assigned to experimental and 121 respondents were assigned to control groups using judgmental sampling. Partial least squares based structural equation modeling and confirmatory factor analysis was used for the testing of both structural and measurement model.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>Positive emotions (i.e. gratitude, pride and happiness) that are evoked by the manipulated scenario are found to have a direct impact on the consumers’ outcome behavior (i.e. positive word of mouth, identification with the government, interest in green initiatives of the government and interest in the government’s actions to grow the nation).</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>The research contributes to the literature on the social sustainability by examining the impact of emotional responses to the government’s green initiatives. This study shows that positive emotions can be evoked in the context of environmental quality by sending the right message to the consumers (i.e. the general public in this case).</jats:p></jats:sec> Insights from a scenario-based experimental study Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study Management of Environmental Quality: An International Journal |
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Management of Environmental Quality: An International Journal |
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Insights from a scenario-based experimental study |
| title |
Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_unstemmed |
Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_full |
Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_fullStr |
Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_full_unstemmed |
Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_short |
Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_sort |
consequences of consumers’ emotional responses to government’s green initiatives : insights from a scenario-based experimental study |
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Management, Monitoring, Policy and Law Public Health, Environmental and Occupational Health |
| url |
http://dx.doi.org/10.1108/meq-02-2018-0045 |
| publishDate |
2019 |
| physical |
243-259 |
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<jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>A government’s green initiatives are meant to prevent or reduce harm to society. Such initiatives can elicit positive emotions that may lead to generating a supportive public response to the government. The purpose of this paper is to understand the consumers’ emotional response to government’s actions toward making the society sustainable.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>The scenario-based experimental design is used in this study where one between-subjects manipulation is created for the government’s green actions, and one between-subjects control condition is created. A total of 140 respondents were assigned to experimental and 121 respondents were assigned to control groups using judgmental sampling. Partial least squares based structural equation modeling and confirmatory factor analysis was used for the testing of both structural and measurement model.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>Positive emotions (i.e. gratitude, pride and happiness) that are evoked by the manipulated scenario are found to have a direct impact on the consumers’ outcome behavior (i.e. positive word of mouth, identification with the government, interest in green initiatives of the government and interest in the government’s actions to grow the nation).</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>The research contributes to the literature on the social sustainability by examining the impact of emotional responses to the government’s green initiatives. This study shows that positive emotions can be evoked in the context of environmental quality by sending the right message to the consumers (i.e. the general public in this case).</jats:p></jats:sec> |
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| description | <jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>A government’s green initiatives are meant to prevent or reduce harm to society. Such initiatives can elicit positive emotions that may lead to generating a supportive public response to the government. The purpose of this paper is to understand the consumers’ emotional response to government’s actions toward making the society sustainable.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>The scenario-based experimental design is used in this study where one between-subjects manipulation is created for the government’s green actions, and one between-subjects control condition is created. A total of 140 respondents were assigned to experimental and 121 respondents were assigned to control groups using judgmental sampling. Partial least squares based structural equation modeling and confirmatory factor analysis was used for the testing of both structural and measurement model.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>Positive emotions (i.e. gratitude, pride and happiness) that are evoked by the manipulated scenario are found to have a direct impact on the consumers’ outcome behavior (i.e. positive word of mouth, identification with the government, interest in green initiatives of the government and interest in the government’s actions to grow the nation).</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>The research contributes to the literature on the social sustainability by examining the impact of emotional responses to the government’s green initiatives. This study shows that positive emotions can be evoked in the context of environmental quality by sending the right message to the consumers (i.e. the general public in this case).</jats:p></jats:sec> |
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| spelling | Anand, Ila Mehrotra Gaur, Sanjaya Singh 1477-7835 Emerald Management, Monitoring, Policy and Law Public Health, Environmental and Occupational Health http://dx.doi.org/10.1108/meq-02-2018-0045 <jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>A government’s green initiatives are meant to prevent or reduce harm to society. Such initiatives can elicit positive emotions that may lead to generating a supportive public response to the government. The purpose of this paper is to understand the consumers’ emotional response to government’s actions toward making the society sustainable.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>The scenario-based experimental design is used in this study where one between-subjects manipulation is created for the government’s green actions, and one between-subjects control condition is created. A total of 140 respondents were assigned to experimental and 121 respondents were assigned to control groups using judgmental sampling. Partial least squares based structural equation modeling and confirmatory factor analysis was used for the testing of both structural and measurement model.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>Positive emotions (i.e. gratitude, pride and happiness) that are evoked by the manipulated scenario are found to have a direct impact on the consumers’ outcome behavior (i.e. positive word of mouth, identification with the government, interest in green initiatives of the government and interest in the government’s actions to grow the nation).</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>The research contributes to the literature on the social sustainability by examining the impact of emotional responses to the government’s green initiatives. This study shows that positive emotions can be evoked in the context of environmental quality by sending the right message to the consumers (i.e. the general public in this case).</jats:p></jats:sec> Insights from a scenario-based experimental study Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study Management of Environmental Quality: An International Journal |
| spellingShingle | Anand, Ila Mehrotra, Gaur, Sanjaya Singh, Management of Environmental Quality: An International Journal, Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study, Management, Monitoring, Policy and Law, Public Health, Environmental and Occupational Health |
| title | Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_full | Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_fullStr | Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_full_unstemmed | Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_short | Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| title_sort | consequences of consumers’ emotional responses to government’s green initiatives : insights from a scenario-based experimental study |
| title_sub | Insights from a scenario-based experimental study |
| title_unstemmed | Consequences of consumers’ emotional responses to government’s green initiatives : Insights from a scenario-based experimental study |
| topic | Management, Monitoring, Policy and Law, Public Health, Environmental and Occupational Health |
| url | http://dx.doi.org/10.1108/meq-02-2018-0045 |