Mitigating divestment stigma: a legitimation perspective

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Zeitschriftentitel:	Kybernetes
Personen und Körperschaften:	Panibratov, Andrei, Brown, Tashauna
In:	Kybernetes, 47, 2018, 5, S. 920-936
Format:	E-Article
Sprache:	Englisch
veröffentlicht:	Emerald
Schlagwörter:	Computer Science (miscellaneous) Social Sciences (miscellaneous) Theoretical Computer Science Control and Systems Engineering Engineering (miscellaneous)

author_facet	Panibratov, Andrei Brown, Tashauna Panibratov, Andrei Brown, Tashauna
author	Panibratov, Andrei Brown, Tashauna
spellingShingle	Panibratov, Andrei Brown, Tashauna Kybernetes Mitigating divestment stigma: a legitimation perspective Computer Science (miscellaneous) Social Sciences (miscellaneous) Theoretical Computer Science Control and Systems Engineering Engineering (miscellaneous)
author_sort	panibratov, andrei
spelling	Panibratov, Andrei Brown, Tashauna 0368-492X Emerald Computer Science (miscellaneous) Social Sciences (miscellaneous) Theoretical Computer Science Control and Systems Engineering Engineering (miscellaneous) http://dx.doi.org/10.1108/k-12-2017-0470 <jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>Foreign divestment (FD) has often different roles such as being a corporate diversification strategy, and of such divestment may have effects on a company’s image and reputation. Ongoing businesses trends including internationalization, deregulation and diversification have forced executives to exploit image and reputation as strategic corporate resources, which make them the target of a firm’s active management. The paper aims at developing the understanding of the framing techniques of discursive legitimation and of the strategies used by companies when signalizing their FD decision.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>To examine the framing strategies used by companies to legitimize their FD decisions, the authors used the case study methodology using a critical discursive analysis. Using companies’ press releases regarding FD of Western multinational companies (MNCs), the authors examined for the specific frame used in each release. After identification through initial coding, the dominant frames were recognized by recording patterns in technique, content, themes, patterns of keywords, quotes and semantic method.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>This study demonstrated that legitimation is an integral part of framing press release. Companies framing of their FD decisions can be interpreted as an attempt to not only prevent negative repercussion from stakeholders but also to legitimize the FD decisions to protect the company’s image and reputation.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>By examining the elements of FD press releases, the authors uncovered the microelements of the framing techniques used by MNCs to legitimize their decision.</jats:p></jats:sec> Mitigating divestment stigma: a legitimation perspective Kybernetes
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title	Mitigating divestment stigma: a legitimation perspective
title_unstemmed	Mitigating divestment stigma: a legitimation perspective
title_full	Mitigating divestment stigma: a legitimation perspective
title_fullStr	Mitigating divestment stigma: a legitimation perspective
title_full_unstemmed	Mitigating divestment stigma: a legitimation perspective
title_short	Mitigating divestment stigma: a legitimation perspective
title_sort	mitigating divestment stigma: a legitimation perspective
topic	Computer Science (miscellaneous) Social Sciences (miscellaneous) Theoretical Computer Science Control and Systems Engineering Engineering (miscellaneous)
url	http://dx.doi.org/10.1108/k-12-2017-0470
publishDate	2018
physical	920-936
description	<jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>Foreign divestment (FD) has often different roles such as being a corporate diversification strategy, and of such divestment may have effects on a company’s image and reputation. Ongoing businesses trends including internationalization, deregulation and diversification have forced executives to exploit image and reputation as strategic corporate resources, which make them the target of a firm’s active management. The paper aims at developing the understanding of the framing techniques of discursive legitimation and of the strategies used by companies when signalizing their FD decision.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>To examine the framing strategies used by companies to legitimize their FD decisions, the authors used the case study methodology using a critical discursive analysis. Using companies’ press releases regarding FD of Western multinational companies (MNCs), the authors examined for the specific frame used in each release. After identification through initial coding, the dominant frames were recognized by recording patterns in technique, content, themes, patterns of keywords, quotes and semantic method.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>This study demonstrated that legitimation is an integral part of framing press release. Companies framing of their FD decisions can be interpreted as an attempt to not only prevent negative repercussion from stakeholders but also to legitimize the FD decisions to protect the company’s image and reputation.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>By examining the elements of FD press releases, the authors uncovered the microelements of the framing techniques used by MNCs to legitimize their decision.</jats:p></jats:sec>
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author	Panibratov, Andrei, Brown, Tashauna
author_facet	Panibratov, Andrei, Brown, Tashauna, Panibratov, Andrei, Brown, Tashauna
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description	<jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>Foreign divestment (FD) has often different roles such as being a corporate diversification strategy, and of such divestment may have effects on a company’s image and reputation. Ongoing businesses trends including internationalization, deregulation and diversification have forced executives to exploit image and reputation as strategic corporate resources, which make them the target of a firm’s active management. The paper aims at developing the understanding of the framing techniques of discursive legitimation and of the strategies used by companies when signalizing their FD decision.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>To examine the framing strategies used by companies to legitimize their FD decisions, the authors used the case study methodology using a critical discursive analysis. Using companies’ press releases regarding FD of Western multinational companies (MNCs), the authors examined for the specific frame used in each release. After identification through initial coding, the dominant frames were recognized by recording patterns in technique, content, themes, patterns of keywords, quotes and semantic method.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>This study demonstrated that legitimation is an integral part of framing press release. Companies framing of their FD decisions can be interpreted as an attempt to not only prevent negative repercussion from stakeholders but also to legitimize the FD decisions to protect the company’s image and reputation.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>By examining the elements of FD press releases, the authors uncovered the microelements of the framing techniques used by MNCs to legitimize their decision.</jats:p></jats:sec>
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spelling	Panibratov, Andrei Brown, Tashauna 0368-492X Emerald Computer Science (miscellaneous) Social Sciences (miscellaneous) Theoretical Computer Science Control and Systems Engineering Engineering (miscellaneous) http://dx.doi.org/10.1108/k-12-2017-0470 <jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>Foreign divestment (FD) has often different roles such as being a corporate diversification strategy, and of such divestment may have effects on a company’s image and reputation. Ongoing businesses trends including internationalization, deregulation and diversification have forced executives to exploit image and reputation as strategic corporate resources, which make them the target of a firm’s active management. The paper aims at developing the understanding of the framing techniques of discursive legitimation and of the strategies used by companies when signalizing their FD decision.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>To examine the framing strategies used by companies to legitimize their FD decisions, the authors used the case study methodology using a critical discursive analysis. Using companies’ press releases regarding FD of Western multinational companies (MNCs), the authors examined for the specific frame used in each release. After identification through initial coding, the dominant frames were recognized by recording patterns in technique, content, themes, patterns of keywords, quotes and semantic method.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>This study demonstrated that legitimation is an integral part of framing press release. Companies framing of their FD decisions can be interpreted as an attempt to not only prevent negative repercussion from stakeholders but also to legitimize the FD decisions to protect the company’s image and reputation.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>By examining the elements of FD press releases, the authors uncovered the microelements of the framing techniques used by MNCs to legitimize their decision.</jats:p></jats:sec> Mitigating divestment stigma: a legitimation perspective Kybernetes
spellingShingle	Panibratov, Andrei, Brown, Tashauna, Kybernetes, Mitigating divestment stigma: a legitimation perspective, Computer Science (miscellaneous), Social Sciences (miscellaneous), Theoretical Computer Science, Control and Systems Engineering, Engineering (miscellaneous)
title	Mitigating divestment stigma: a legitimation perspective
title_full	Mitigating divestment stigma: a legitimation perspective
title_fullStr	Mitigating divestment stigma: a legitimation perspective
title_full_unstemmed	Mitigating divestment stigma: a legitimation perspective
title_short	Mitigating divestment stigma: a legitimation perspective
title_sort	mitigating divestment stigma: a legitimation perspective
title_unstemmed	Mitigating divestment stigma: a legitimation perspective
topic	Computer Science (miscellaneous), Social Sciences (miscellaneous), Theoretical Computer Science, Control and Systems Engineering, Engineering (miscellaneous)
url	http://dx.doi.org/10.1108/k-12-2017-0470