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Strategic B2B customer experience management: the importance of outcomes-based measures
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Journal Title: | Journal of Services Marketing |
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Authors and Corporations: | , , , , , , , , , |
In: | Journal of Services Marketing, 31, 2017, 2, p. 172-184 |
Type of Resource: | E-Article |
Language: | English |
published: |
Emerald
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Subjects: |