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Fake and pirated: do consumers care?
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| Zeitschriftentitel: | Journal of Business Strategy |
|---|---|
| Personen und Körperschaften: | , |
| In: | Journal of Business Strategy, 38, 2017, 6, S. 11-19 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Chaudhry, Peggy E. Cesareo, Ludovica Chaudhry, Peggy E. Cesareo, Ludovica |
|---|---|
| author |
Chaudhry, Peggy E. Cesareo, Ludovica |
| spellingShingle |
Chaudhry, Peggy E. Cesareo, Ludovica Journal of Business Strategy Fake and pirated: do consumers care? Strategy and Management Management Information Systems |
| author_sort |
chaudhry, peggy e. |
| spelling |
Chaudhry, Peggy E. Cesareo, Ludovica 0275-6668 Emerald Strategy and Management Management Information Systems http://dx.doi.org/10.1108/jbs-08-2016-0080 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to organized crime and education.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>A web survey of consumer perceptions regarding the effectiveness of different anti-counterfeiting campaigns on complicity was administered to 1,786 consumers in Brazil, China, India, Russia and the USA.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The effectiveness of the different anti-counterfeiting campaigns varies by country. Some can be used more successfully than others to limit complicity with the goal to transform consumers from accomplices of infringers to advocates of authenticity.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>An unexpected finding of this study was that several of the anti-counterfeiting campaigns were perceived as effective by consumers who reside in countries, such as China, that are well known for flourishing domestic counterfeit markets. Thus, these exploratory results provide a starting point for future researchers and practitioners to create and evaluate the efficacy of messages in anti-counterfeiting campaigns in markets where counterfeits and pirated goods are readily accessible in both physical and virtual markets.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>Prior research establishes why consumers accept counterfeit and pirated products and also suggests a number of strategies to decrease its occurrence, mostly from a managerial perspective. This is the first multi-country study to assess whether consumers believe anti-counterfeiting campaigns will curb product counterfeiting.</jats:p> </jats:sec> Fake and pirated: do consumers care? Journal of Business Strategy |
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| title |
Fake and pirated: do consumers care? |
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Fake and pirated: do consumers care? |
| title_full |
Fake and pirated: do consumers care? |
| title_fullStr |
Fake and pirated: do consumers care? |
| title_full_unstemmed |
Fake and pirated: do consumers care? |
| title_short |
Fake and pirated: do consumers care? |
| title_sort |
fake and pirated: do consumers care? |
| topic |
Strategy and Management Management Information Systems |
| url |
http://dx.doi.org/10.1108/jbs-08-2016-0080 |
| publishDate |
2017 |
| physical |
11-19 |
| description |
<jats:sec>
<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to organized crime and education.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>A web survey of consumer perceptions regarding the effectiveness of different anti-counterfeiting campaigns on complicity was administered to 1,786 consumers in Brazil, China, India, Russia and the USA.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>The effectiveness of the different anti-counterfeiting campaigns varies by country. Some can be used more successfully than others to limit complicity with the goal to transform consumers from accomplices of infringers to advocates of authenticity.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Research limitations/implications</jats:title>
<jats:p>An unexpected finding of this study was that several of the anti-counterfeiting campaigns were perceived as effective by consumers who reside in countries, such as China, that are well known for flourishing domestic counterfeit markets. Thus, these exploratory results provide a starting point for future researchers and practitioners to create and evaluate the efficacy of messages in anti-counterfeiting campaigns in markets where counterfeits and pirated goods are readily accessible in both physical and virtual markets.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>Prior research establishes why consumers accept counterfeit and pirated products and also suggests a number of strategies to decrease its occurrence, mostly from a managerial perspective. This is the first multi-country study to assess whether consumers believe anti-counterfeiting campaigns will curb product counterfeiting.</jats:p>
</jats:sec> |
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| author | Chaudhry, Peggy E., Cesareo, Ludovica |
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| description | <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to organized crime and education.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>A web survey of consumer perceptions regarding the effectiveness of different anti-counterfeiting campaigns on complicity was administered to 1,786 consumers in Brazil, China, India, Russia and the USA.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The effectiveness of the different anti-counterfeiting campaigns varies by country. Some can be used more successfully than others to limit complicity with the goal to transform consumers from accomplices of infringers to advocates of authenticity.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>An unexpected finding of this study was that several of the anti-counterfeiting campaigns were perceived as effective by consumers who reside in countries, such as China, that are well known for flourishing domestic counterfeit markets. Thus, these exploratory results provide a starting point for future researchers and practitioners to create and evaluate the efficacy of messages in anti-counterfeiting campaigns in markets where counterfeits and pirated goods are readily accessible in both physical and virtual markets.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>Prior research establishes why consumers accept counterfeit and pirated products and also suggests a number of strategies to decrease its occurrence, mostly from a managerial perspective. This is the first multi-country study to assess whether consumers believe anti-counterfeiting campaigns will curb product counterfeiting.</jats:p> </jats:sec> |
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| spelling | Chaudhry, Peggy E. Cesareo, Ludovica 0275-6668 Emerald Strategy and Management Management Information Systems http://dx.doi.org/10.1108/jbs-08-2016-0080 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to organized crime and education.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>A web survey of consumer perceptions regarding the effectiveness of different anti-counterfeiting campaigns on complicity was administered to 1,786 consumers in Brazil, China, India, Russia and the USA.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The effectiveness of the different anti-counterfeiting campaigns varies by country. Some can be used more successfully than others to limit complicity with the goal to transform consumers from accomplices of infringers to advocates of authenticity.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>An unexpected finding of this study was that several of the anti-counterfeiting campaigns were perceived as effective by consumers who reside in countries, such as China, that are well known for flourishing domestic counterfeit markets. Thus, these exploratory results provide a starting point for future researchers and practitioners to create and evaluate the efficacy of messages in anti-counterfeiting campaigns in markets where counterfeits and pirated goods are readily accessible in both physical and virtual markets.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>Prior research establishes why consumers accept counterfeit and pirated products and also suggests a number of strategies to decrease its occurrence, mostly from a managerial perspective. This is the first multi-country study to assess whether consumers believe anti-counterfeiting campaigns will curb product counterfeiting.</jats:p> </jats:sec> Fake and pirated: do consumers care? Journal of Business Strategy |
| spellingShingle | Chaudhry, Peggy E., Cesareo, Ludovica, Journal of Business Strategy, Fake and pirated: do consumers care?, Strategy and Management, Management Information Systems |
| title | Fake and pirated: do consumers care? |
| title_full | Fake and pirated: do consumers care? |
| title_fullStr | Fake and pirated: do consumers care? |
| title_full_unstemmed | Fake and pirated: do consumers care? |
| title_short | Fake and pirated: do consumers care? |
| title_sort | fake and pirated: do consumers care? |
| title_unstemmed | Fake and pirated: do consumers care? |
| topic | Strategy and Management, Management Information Systems |
| url | http://dx.doi.org/10.1108/jbs-08-2016-0080 |