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The Emperor’s new tweets

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Zeitschriftentitel: Journal of Business Strategy
Personen und Körperschaften: Buell Hirsch, Peter
In: Journal of Business Strategy, 35, 2014, 4, S. 52-56
Format: E-Article
Sprache: Englisch
veröffentlicht:
Emerald
Schlagwörter:
Strategy and Management
Management Information Systems
author_facet Buell Hirsch, Peter
Buell Hirsch, Peter
author Buell Hirsch, Peter
spellingShingle Buell Hirsch, Peter
Journal of Business Strategy
The Emperor’s new tweets
Strategy and Management
Management Information Systems
author_sort buell hirsch, peter
spelling Buell Hirsch, Peter 0275-6668 Emerald Strategy and Management Management Information Systems http://dx.doi.org/10.1108/jbs-05-2014-0060 <jats:sec> <jats:title content-type="abstract-heading">Purpose</jats:title> <jats:p> – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Design/methodology/approach</jats:title> <jats:p> – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in social media. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Findings</jats:title> <jats:p> – By following a structured inquiry into the business purposes of an executive’s social media presence, it is possible to determine what that presence should consist of. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Originality/value</jats:title> <jats:p> – In the current literature, there are few attempts to establish practical criteria for social activities by senior executives and how to measure its value.</jats:p> </jats:sec> The Emperor’s new tweets Journal of Business Strategy
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title The Emperor’s new tweets
title_unstemmed The Emperor’s new tweets
title_full The Emperor’s new tweets
title_fullStr The Emperor’s new tweets
title_full_unstemmed The Emperor’s new tweets
title_short The Emperor’s new tweets
title_sort the emperor’s new tweets
topic Strategy and Management
Management Information Systems
url http://dx.doi.org/10.1108/jbs-05-2014-0060
publishDate 2014
physical 52-56
description <jats:sec> <jats:title content-type="abstract-heading">Purpose</jats:title> <jats:p> – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Design/methodology/approach</jats:title> <jats:p> – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in social media. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Findings</jats:title> <jats:p> – By following a structured inquiry into the business purposes of an executive’s social media presence, it is possible to determine what that presence should consist of. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Originality/value</jats:title> <jats:p> – In the current literature, there are few attempts to establish practical criteria for social activities by senior executives and how to measure its value.</jats:p> </jats:sec>
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description <jats:sec> <jats:title content-type="abstract-heading">Purpose</jats:title> <jats:p> – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Design/methodology/approach</jats:title> <jats:p> – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in social media. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Findings</jats:title> <jats:p> – By following a structured inquiry into the business purposes of an executive’s social media presence, it is possible to determine what that presence should consist of. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Originality/value</jats:title> <jats:p> – In the current literature, there are few attempts to establish practical criteria for social activities by senior executives and how to measure its value.</jats:p> </jats:sec>
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spelling Buell Hirsch, Peter 0275-6668 Emerald Strategy and Management Management Information Systems http://dx.doi.org/10.1108/jbs-05-2014-0060 <jats:sec> <jats:title content-type="abstract-heading">Purpose</jats:title> <jats:p> – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Design/methodology/approach</jats:title> <jats:p> – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in social media. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Findings</jats:title> <jats:p> – By following a structured inquiry into the business purposes of an executive’s social media presence, it is possible to determine what that presence should consist of. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Originality/value</jats:title> <jats:p> – In the current literature, there are few attempts to establish practical criteria for social activities by senior executives and how to measure its value.</jats:p> </jats:sec> The Emperor’s new tweets Journal of Business Strategy
spellingShingle Buell Hirsch, Peter, Journal of Business Strategy, The Emperor’s new tweets, Strategy and Management, Management Information Systems
title The Emperor’s new tweets
title_full The Emperor’s new tweets
title_fullStr The Emperor’s new tweets
title_full_unstemmed The Emperor’s new tweets
title_short The Emperor’s new tweets
title_sort the emperor’s new tweets
title_unstemmed The Emperor’s new tweets
topic Strategy and Management, Management Information Systems
url http://dx.doi.org/10.1108/jbs-05-2014-0060