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Luxury retailers’ entry and expansion strategies in China
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| Zeitschriftentitel: | International Journal of Retail & Distribution Management |
|---|---|
| Personen und Körperschaften: | , , |
| In: | International Journal of Retail & Distribution Management, 45, 2017, 11, S. 1181-1199 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Bai, Huifeng McColl, Julie Moore, Christopher Bai, Huifeng McColl, Julie Moore, Christopher |
|---|---|
| author |
Bai, Huifeng McColl, Julie Moore, Christopher |
| spellingShingle |
Bai, Huifeng McColl, Julie Moore, Christopher International Journal of Retail & Distribution Management Luxury retailers’ entry and expansion strategies in China Business and International Management Marketing |
| author_sort |
bai, huifeng |
| spelling |
Bai, Huifeng McColl, Julie Moore, Christopher 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-11-2016-0232 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>The study adopts a pragmatic mixed-methods research approach, including a quantitative mail survey and qualitative face-to-face in-depth executive interviews.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Different from initial single entry methods, multiple methods are increasingly popular for luxury fashion retailers’ post-entry expansion in mainland China. Although directly controlled expansion strategies have become significant, local partnerships are still important and omnichannel distribution strategies are rapidly growing.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The findings were generated in mainland China only.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This work provides an understanding of luxury fashion retailers’ activities in the Chinese market from both macro and micro perspectives. It examines luxury fashion retailers’ initial entry strategies, as well as their post-entry expansion strategies in mainland China. Few studies in the area of international luxury fashion retailing have employed a mixed-methods approach with this number of participants.</jats:p> </jats:sec> Luxury retailers’ entry and expansion strategies in China International Journal of Retail & Distribution Management |
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International Journal of Retail & Distribution Management |
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49 |
| title |
Luxury retailers’ entry and expansion strategies in China |
| title_unstemmed |
Luxury retailers’ entry and expansion strategies in China |
| title_full |
Luxury retailers’ entry and expansion strategies in China |
| title_fullStr |
Luxury retailers’ entry and expansion strategies in China |
| title_full_unstemmed |
Luxury retailers’ entry and expansion strategies in China |
| title_short |
Luxury retailers’ entry and expansion strategies in China |
| title_sort |
luxury retailers’ entry and expansion strategies in china |
| topic |
Business and International Management Marketing |
| url |
http://dx.doi.org/10.1108/ijrdm-11-2016-0232 |
| publishDate |
2017 |
| physical |
1181-1199 |
| description |
<jats:sec>
<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>The study adopts a pragmatic mixed-methods research approach, including a quantitative mail survey and qualitative face-to-face in-depth executive interviews.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>Different from initial single entry methods, multiple methods are increasingly popular for luxury fashion retailers’ post-entry expansion in mainland China. Although directly controlled expansion strategies have become significant, local partnerships are still important and omnichannel distribution strategies are rapidly growing.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Research limitations/implications</jats:title>
<jats:p>The findings were generated in mainland China only.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>This work provides an understanding of luxury fashion retailers’ activities in the Chinese market from both macro and micro perspectives. It examines luxury fashion retailers’ initial entry strategies, as well as their post-entry expansion strategies in mainland China. Few studies in the area of international luxury fashion retailing have employed a mixed-methods approach with this number of participants.</jats:p>
</jats:sec> |
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| author | Bai, Huifeng, McColl, Julie, Moore, Christopher |
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| description | <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>The study adopts a pragmatic mixed-methods research approach, including a quantitative mail survey and qualitative face-to-face in-depth executive interviews.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Different from initial single entry methods, multiple methods are increasingly popular for luxury fashion retailers’ post-entry expansion in mainland China. Although directly controlled expansion strategies have become significant, local partnerships are still important and omnichannel distribution strategies are rapidly growing.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The findings were generated in mainland China only.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This work provides an understanding of luxury fashion retailers’ activities in the Chinese market from both macro and micro perspectives. It examines luxury fashion retailers’ initial entry strategies, as well as their post-entry expansion strategies in mainland China. Few studies in the area of international luxury fashion retailing have employed a mixed-methods approach with this number of participants.</jats:p> </jats:sec> |
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| spelling | Bai, Huifeng McColl, Julie Moore, Christopher 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-11-2016-0232 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>The study adopts a pragmatic mixed-methods research approach, including a quantitative mail survey and qualitative face-to-face in-depth executive interviews.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Different from initial single entry methods, multiple methods are increasingly popular for luxury fashion retailers’ post-entry expansion in mainland China. Although directly controlled expansion strategies have become significant, local partnerships are still important and omnichannel distribution strategies are rapidly growing.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The findings were generated in mainland China only.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This work provides an understanding of luxury fashion retailers’ activities in the Chinese market from both macro and micro perspectives. It examines luxury fashion retailers’ initial entry strategies, as well as their post-entry expansion strategies in mainland China. Few studies in the area of international luxury fashion retailing have employed a mixed-methods approach with this number of participants.</jats:p> </jats:sec> Luxury retailers’ entry and expansion strategies in China International Journal of Retail & Distribution Management |
| spellingShingle | Bai, Huifeng, McColl, Julie, Moore, Christopher, International Journal of Retail & Distribution Management, Luxury retailers’ entry and expansion strategies in China, Business and International Management, Marketing |
| title | Luxury retailers’ entry and expansion strategies in China |
| title_full | Luxury retailers’ entry and expansion strategies in China |
| title_fullStr | Luxury retailers’ entry and expansion strategies in China |
| title_full_unstemmed | Luxury retailers’ entry and expansion strategies in China |
| title_short | Luxury retailers’ entry and expansion strategies in China |
| title_sort | luxury retailers’ entry and expansion strategies in china |
| title_unstemmed | Luxury retailers’ entry and expansion strategies in China |
| topic | Business and International Management, Marketing |
| url | http://dx.doi.org/10.1108/ijrdm-11-2016-0232 |