author_facet Colla, Enrico
Ruiz-Molina, Maria Eugenia
Chastenet De Gery, Catherine
Schultz, Maryline
Deparis, Martine
Lemmet, Laurence
Colla, Enrico
Ruiz-Molina, Maria Eugenia
Chastenet De Gery, Catherine
Schultz, Maryline
Deparis, Martine
Lemmet, Laurence
author Colla, Enrico
Ruiz-Molina, Maria Eugenia
Chastenet De Gery, Catherine
Schultz, Maryline
Deparis, Martine
Lemmet, Laurence
spellingShingle Colla, Enrico
Ruiz-Molina, Maria Eugenia
Chastenet De Gery, Catherine
Schultz, Maryline
Deparis, Martine
Lemmet, Laurence
International Journal of Retail & Distribution Management
Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
Business and International Management
Marketing
author_sort colla, enrico
spelling Colla, Enrico Ruiz-Molina, Maria Eugenia Chastenet De Gery, Catherine Schultz, Maryline Deparis, Martine Lemmet, Laurence 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-10-2017-0232 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis to test the hypothesised relations between autonomy, affective commitment, innovativeness and performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>According to the authors’ findings, franchisee’s autonomy in commercial policies, mediated by to franchisor’s ability to innovate and acknowledge innovations stemming from the franchisees, and the affective commitment to the network, emerge as strong determinants of the franchisee’s performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The results confirm the conclusions of other research, but extend and integrate them, providing evidence that the role of participative franchising should not be neglected.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The results obtained provide evidence about the importance of bidirectional communication instruments in the relations between franchisor and franchisee, and participation tools for the identification, recognition and support to the innovative successful practices developed by franchisees to be quickly implemented by other franchisees in the network.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This paper looks at franchisee autonomy, affective commitment and innovativeness as potential determinants of franchisee’s performance, being the latter an underexplored topic.</jats:p> </jats:sec> The role of the franchisee’s autonomy, affective commitment to the network and innovativeness Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness International Journal of Retail & Distribution Management
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title_sub The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_unstemmed Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_full Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_fullStr Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_full_unstemmed Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_short Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_sort understanding franchisee performance : the role of the franchisee’s autonomy, affective commitment to the network and innovativeness
topic Business and International Management
Marketing
url http://dx.doi.org/10.1108/ijrdm-10-2017-0232
publishDate 2019
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description <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis to test the hypothesised relations between autonomy, affective commitment, innovativeness and performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>According to the authors’ findings, franchisee’s autonomy in commercial policies, mediated by to franchisor’s ability to innovate and acknowledge innovations stemming from the franchisees, and the affective commitment to the network, emerge as strong determinants of the franchisee’s performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The results confirm the conclusions of other research, but extend and integrate them, providing evidence that the role of participative franchising should not be neglected.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The results obtained provide evidence about the importance of bidirectional communication instruments in the relations between franchisor and franchisee, and participation tools for the identification, recognition and support to the innovative successful practices developed by franchisees to be quickly implemented by other franchisees in the network.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This paper looks at franchisee autonomy, affective commitment and innovativeness as potential determinants of franchisee’s performance, being the latter an underexplored topic.</jats:p> </jats:sec>
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author Colla, Enrico, Ruiz-Molina, Maria Eugenia, Chastenet De Gery, Catherine, Schultz, Maryline, Deparis, Martine, Lemmet, Laurence
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spelling Colla, Enrico Ruiz-Molina, Maria Eugenia Chastenet De Gery, Catherine Schultz, Maryline Deparis, Martine Lemmet, Laurence 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-10-2017-0232 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis to test the hypothesised relations between autonomy, affective commitment, innovativeness and performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>According to the authors’ findings, franchisee’s autonomy in commercial policies, mediated by to franchisor’s ability to innovate and acknowledge innovations stemming from the franchisees, and the affective commitment to the network, emerge as strong determinants of the franchisee’s performance.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The results confirm the conclusions of other research, but extend and integrate them, providing evidence that the role of participative franchising should not be neglected.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The results obtained provide evidence about the importance of bidirectional communication instruments in the relations between franchisor and franchisee, and participation tools for the identification, recognition and support to the innovative successful practices developed by franchisees to be quickly implemented by other franchisees in the network.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This paper looks at franchisee autonomy, affective commitment and innovativeness as potential determinants of franchisee’s performance, being the latter an underexplored topic.</jats:p> </jats:sec> The role of the franchisee’s autonomy, affective commitment to the network and innovativeness Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness International Journal of Retail & Distribution Management
spellingShingle Colla, Enrico, Ruiz-Molina, Maria Eugenia, Chastenet De Gery, Catherine, Schultz, Maryline, Deparis, Martine, Lemmet, Laurence, International Journal of Retail & Distribution Management, Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness, Business and International Management, Marketing
title Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_full Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_fullStr Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_full_unstemmed Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_short Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_sort understanding franchisee performance : the role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_sub The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
title_unstemmed Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
topic Business and International Management, Marketing
url http://dx.doi.org/10.1108/ijrdm-10-2017-0232