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Consequences of customer experience quality on franchises and non-franchises models
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| Zeitschriftentitel: | International Journal of Retail & Distribution Management |
|---|---|
| Personen und Körperschaften: | , , , , |
| In: | International Journal of Retail & Distribution Management, 47, 2019, 3, S. 311-330 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
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| Schlagwörter: |
| author_facet |
Mainardes, Emerson Wagner Gomes, Vinicius Costa Amorim Marchiori, Danilo Correa, Luis Eugenio Guss, Vinicius Mainardes, Emerson Wagner Gomes, Vinicius Costa Amorim Marchiori, Danilo Correa, Luis Eugenio Guss, Vinicius |
|---|---|
| author |
Mainardes, Emerson Wagner Gomes, Vinicius Costa Amorim Marchiori, Danilo Correa, Luis Eugenio Guss, Vinicius |
| spellingShingle |
Mainardes, Emerson Wagner Gomes, Vinicius Costa Amorim Marchiori, Danilo Correa, Luis Eugenio Guss, Vinicius International Journal of Retail & Distribution Management Consequences of customer experience quality on franchises and non-franchises models Business and International Management Marketing |
| author_sort |
mainardes, emerson wagner |
| spelling |
Mainardes, Emerson Wagner Gomes, Vinicius Costa Amorim Marchiori, Danilo Correa, Luis Eugenio Guss, Vinicius 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-09-2018-0211 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to verify the differences of the influence of customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention of franchise customers and non-franchise customers.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>After developing two questionnaires, the authors collected 523 responses from Brazilian franchise users (Questionnaire 1) and 574 of non-franchise users (Questionnaire 2). The authors proceed to a confirmatory factor analysis, based on covariance (CB-SEM). In order to compare the results between franchises and non-franchises, the authors have performed a multi-group analysis with support of AMOS.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The results show that customer experience quality of the franchise customers tends to result in a better purchase intention, giving indications of better quality and brand trustworthiness when compared to non-franchises. This comparison shows indications of the competitive advantage of franchises over non-franchises, justifying the investments that market companies have been making in the development of the customer experience quality.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The research contributes to the understanding of the impact of the customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention that directly affects the performance of the franchises, empirically investigating the customer experience quality in the context of franchises using the adapted EXQ scale. Complementarily, it is compared with non-franchises to observe the differences between them.</jats:p> </jats:sec> Consequences of customer experience quality on franchises and non-franchises models International Journal of Retail & Distribution Management |
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| title |
Consequences of customer experience quality on franchises and non-franchises models |
| title_unstemmed |
Consequences of customer experience quality on franchises and non-franchises models |
| title_full |
Consequences of customer experience quality on franchises and non-franchises models |
| title_fullStr |
Consequences of customer experience quality on franchises and non-franchises models |
| title_full_unstemmed |
Consequences of customer experience quality on franchises and non-franchises models |
| title_short |
Consequences of customer experience quality on franchises and non-franchises models |
| title_sort |
consequences of customer experience quality on franchises and non-franchises models |
| topic |
Business and International Management Marketing |
| url |
http://dx.doi.org/10.1108/ijrdm-09-2018-0211 |
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2019 |
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311-330 |
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<jats:sec>
<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>The purpose of this paper is to verify the differences of the influence of customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention of franchise customers and non-franchise customers.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>After developing two questionnaires, the authors collected 523 responses from Brazilian franchise users (Questionnaire 1) and 574 of non-franchise users (Questionnaire 2). The authors proceed to a confirmatory factor analysis, based on covariance (CB-SEM). In order to compare the results between franchises and non-franchises, the authors have performed a multi-group analysis with support of AMOS.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>The results show that customer experience quality of the franchise customers tends to result in a better purchase intention, giving indications of better quality and brand trustworthiness when compared to non-franchises. This comparison shows indications of the competitive advantage of franchises over non-franchises, justifying the investments that market companies have been making in the development of the customer experience quality.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>The research contributes to the understanding of the impact of the customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention that directly affects the performance of the franchises, empirically investigating the customer experience quality in the context of franchises using the adapted EXQ scale. Complementarily, it is compared with non-franchises to observe the differences between them.</jats:p>
</jats:sec> |
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| description | <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to verify the differences of the influence of customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention of franchise customers and non-franchise customers.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>After developing two questionnaires, the authors collected 523 responses from Brazilian franchise users (Questionnaire 1) and 574 of non-franchise users (Questionnaire 2). The authors proceed to a confirmatory factor analysis, based on covariance (CB-SEM). In order to compare the results between franchises and non-franchises, the authors have performed a multi-group analysis with support of AMOS.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The results show that customer experience quality of the franchise customers tends to result in a better purchase intention, giving indications of better quality and brand trustworthiness when compared to non-franchises. This comparison shows indications of the competitive advantage of franchises over non-franchises, justifying the investments that market companies have been making in the development of the customer experience quality.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The research contributes to the understanding of the impact of the customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention that directly affects the performance of the franchises, empirically investigating the customer experience quality in the context of franchises using the adapted EXQ scale. Complementarily, it is compared with non-franchises to observe the differences between them.</jats:p> </jats:sec> |
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| spelling | Mainardes, Emerson Wagner Gomes, Vinicius Costa Amorim Marchiori, Danilo Correa, Luis Eugenio Guss, Vinicius 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-09-2018-0211 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to verify the differences of the influence of customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention of franchise customers and non-franchise customers.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>After developing two questionnaires, the authors collected 523 responses from Brazilian franchise users (Questionnaire 1) and 574 of non-franchise users (Questionnaire 2). The authors proceed to a confirmatory factor analysis, based on covariance (CB-SEM). In order to compare the results between franchises and non-franchises, the authors have performed a multi-group analysis with support of AMOS.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The results show that customer experience quality of the franchise customers tends to result in a better purchase intention, giving indications of better quality and brand trustworthiness when compared to non-franchises. This comparison shows indications of the competitive advantage of franchises over non-franchises, justifying the investments that market companies have been making in the development of the customer experience quality.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The research contributes to the understanding of the impact of the customer experience quality on brand equity, brand trustworthiness, perceived quality, perceived risk and purchase intention that directly affects the performance of the franchises, empirically investigating the customer experience quality in the context of franchises using the adapted EXQ scale. Complementarily, it is compared with non-franchises to observe the differences between them.</jats:p> </jats:sec> Consequences of customer experience quality on franchises and non-franchises models International Journal of Retail & Distribution Management |
| spellingShingle | Mainardes, Emerson Wagner, Gomes, Vinicius Costa Amorim, Marchiori, Danilo, Correa, Luis Eugenio, Guss, Vinicius, International Journal of Retail & Distribution Management, Consequences of customer experience quality on franchises and non-franchises models, Business and International Management, Marketing |
| title | Consequences of customer experience quality on franchises and non-franchises models |
| title_full | Consequences of customer experience quality on franchises and non-franchises models |
| title_fullStr | Consequences of customer experience quality on franchises and non-franchises models |
| title_full_unstemmed | Consequences of customer experience quality on franchises and non-franchises models |
| title_short | Consequences of customer experience quality on franchises and non-franchises models |
| title_sort | consequences of customer experience quality on franchises and non-franchises models |
| title_unstemmed | Consequences of customer experience quality on franchises and non-franchises models |
| topic | Business and International Management, Marketing |
| url | http://dx.doi.org/10.1108/ijrdm-09-2018-0211 |