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Colour of food as a vector for children’s well-being
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| Zeitschriftentitel: | International Journal of Retail & Distribution Management |
|---|---|
| Personen und Körperschaften: | , , |
| In: | International Journal of Retail & Distribution Management, 47, 2019, 6, S. 659-679 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Ezan, Pascale Pantin-Sohier, Gaelle Lancelot-Miltgen, Caroline Ezan, Pascale Pantin-Sohier, Gaelle Lancelot-Miltgen, Caroline |
|---|---|
| author |
Ezan, Pascale Pantin-Sohier, Gaelle Lancelot-Miltgen, Caroline |
| spellingShingle |
Ezan, Pascale Pantin-Sohier, Gaelle Lancelot-Miltgen, Caroline International Journal of Retail & Distribution Management Colour of food as a vector for children’s well-being Business and International Management Marketing |
| author_sort |
ezan, pascale |
| spelling |
Ezan, Pascale Pantin-Sohier, Gaelle Lancelot-Miltgen, Caroline 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-08-2017-0183 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a food product and as a source of well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>Two experiments were conducted. Study 1 was conducted with 62 children and used four visuals of syrup presenting two colours (red/green) and two variations of vividness (vivid/dim). Study 2 was conducted with 70 children and used four pictures of stewed apples and four pictures of pouches to test the influence of each dimension of colour on children’s preferences for the product and the product packaging.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Results show that the three-dimensional character of colour plays an important role in children’s gustatory inferences and well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The study is restricted to one food product (in each study) habitually consumed by children. Other products could be investigated to show how colour can contribute to children’s well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The paper addresses the issue of well-being as a potential brand-positioning element.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Social implications</jats:title> <jats:p>The paper suggests new avenues to use the brightness/saturation or vividness of a product or packaging colour as a potential element to arouse positive sensations that generate children’s well-being even when the product is not a preferred one.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This works initiates creative thinking concerning the impact of a product colour on children consumers.</jats:p> </jats:sec> Colour of food as a vector for children’s well-being International Journal of Retail & Distribution Management |
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10.1108/ijrdm-08-2017-0183 |
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| title |
Colour of food as a vector for children’s well-being |
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Colour of food as a vector for children’s well-being |
| title_full |
Colour of food as a vector for children’s well-being |
| title_fullStr |
Colour of food as a vector for children’s well-being |
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Colour of food as a vector for children’s well-being |
| title_short |
Colour of food as a vector for children’s well-being |
| title_sort |
colour of food as a vector for children’s well-being |
| topic |
Business and International Management Marketing |
| url |
http://dx.doi.org/10.1108/ijrdm-08-2017-0183 |
| publishDate |
2019 |
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659-679 |
| description |
<jats:sec>
<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a food product and as a source of well-being.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>Two experiments were conducted. Study 1 was conducted with 62 children and used four visuals of syrup presenting two colours (red/green) and two variations of vividness (vivid/dim). Study 2 was conducted with 70 children and used four pictures of stewed apples and four pictures of pouches to test the influence of each dimension of colour on children’s preferences for the product and the product packaging.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>Results show that the three-dimensional character of colour plays an important role in children’s gustatory inferences and well-being.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Research limitations/implications</jats:title>
<jats:p>The study is restricted to one food product (in each study) habitually consumed by children. Other products could be investigated to show how colour can contribute to children’s well-being.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Practical implications</jats:title>
<jats:p>The paper addresses the issue of well-being as a potential brand-positioning element.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Social implications</jats:title>
<jats:p>The paper suggests new avenues to use the brightness/saturation or vividness of a product or packaging colour as a potential element to arouse positive sensations that generate children’s well-being even when the product is not a preferred one.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>This works initiates creative thinking concerning the impact of a product colour on children consumers.</jats:p>
</jats:sec> |
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| author | Ezan, Pascale, Pantin-Sohier, Gaelle, Lancelot-Miltgen, Caroline |
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| description | <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a food product and as a source of well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>Two experiments were conducted. Study 1 was conducted with 62 children and used four visuals of syrup presenting two colours (red/green) and two variations of vividness (vivid/dim). Study 2 was conducted with 70 children and used four pictures of stewed apples and four pictures of pouches to test the influence of each dimension of colour on children’s preferences for the product and the product packaging.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Results show that the three-dimensional character of colour plays an important role in children’s gustatory inferences and well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The study is restricted to one food product (in each study) habitually consumed by children. Other products could be investigated to show how colour can contribute to children’s well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The paper addresses the issue of well-being as a potential brand-positioning element.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Social implications</jats:title> <jats:p>The paper suggests new avenues to use the brightness/saturation or vividness of a product or packaging colour as a potential element to arouse positive sensations that generate children’s well-being even when the product is not a preferred one.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This works initiates creative thinking concerning the impact of a product colour on children consumers.</jats:p> </jats:sec> |
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| spelling | Ezan, Pascale Pantin-Sohier, Gaelle Lancelot-Miltgen, Caroline 0959-0552 Emerald Business and International Management Marketing http://dx.doi.org/10.1108/ijrdm-08-2017-0183 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a food product and as a source of well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>Two experiments were conducted. Study 1 was conducted with 62 children and used four visuals of syrup presenting two colours (red/green) and two variations of vividness (vivid/dim). Study 2 was conducted with 70 children and used four pictures of stewed apples and four pictures of pouches to test the influence of each dimension of colour on children’s preferences for the product and the product packaging.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Results show that the three-dimensional character of colour plays an important role in children’s gustatory inferences and well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>The study is restricted to one food product (in each study) habitually consumed by children. Other products could be investigated to show how colour can contribute to children’s well-being.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The paper addresses the issue of well-being as a potential brand-positioning element.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Social implications</jats:title> <jats:p>The paper suggests new avenues to use the brightness/saturation or vividness of a product or packaging colour as a potential element to arouse positive sensations that generate children’s well-being even when the product is not a preferred one.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This works initiates creative thinking concerning the impact of a product colour on children consumers.</jats:p> </jats:sec> Colour of food as a vector for children’s well-being International Journal of Retail & Distribution Management |
| spellingShingle | Ezan, Pascale, Pantin-Sohier, Gaelle, Lancelot-Miltgen, Caroline, International Journal of Retail & Distribution Management, Colour of food as a vector for children’s well-being, Business and International Management, Marketing |
| title | Colour of food as a vector for children’s well-being |
| title_full | Colour of food as a vector for children’s well-being |
| title_fullStr | Colour of food as a vector for children’s well-being |
| title_full_unstemmed | Colour of food as a vector for children’s well-being |
| title_short | Colour of food as a vector for children’s well-being |
| title_sort | colour of food as a vector for children’s well-being |
| title_unstemmed | Colour of food as a vector for children’s well-being |
| topic | Business and International Management, Marketing |
| url | http://dx.doi.org/10.1108/ijrdm-08-2017-0183 |