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Weiermair, Klaus
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Weiermair, Klaus
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Weiermair, Klaus
Tourism Review
New perspectives of satisfaction research in tourism destinations
Tourism, Leisure and Hospitality Management
Geography, Planning and Development
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spelling Fuchs, Matthias Weiermair, Klaus 1660-5373 Emerald Tourism, Leisure and Hospitality Management Geography, Planning and Development http://dx.doi.org/10.1108/eb058411 <jats:p>The paper presents important measurement approaches in the field of costumer satisfaction with services and applies those empirically for service bundles at the level of the tourism destination. After working out the most prominent characteristics of existing satisfaction concepts according to the American and the Scandinavian school of thought, the latter will be critically evaluated for its potential practical use in measuring guest satisfaction. Based on this preparatory work, the Importance‐Performance Analysis, the Implicit Importance Analysis and the Penalty‐Reward‐Contrast Analysis are implemented and show that differing satisfaction models will lead to varying results and hence, ambiguous implications for destination management. However, due to its model parsimony and methodical stringency the Penalty‐Reward‐Contrast Analysis will be retained as the most valuable instrument for measuring tourist satisfaction. The paper concludes with implications for the management of destinations and a brief outlook for further research.</jats:p> New perspectives of satisfaction research in tourism destinations Tourism Review
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title_full_unstemmed New perspectives of satisfaction research in tourism destinations
title_short New perspectives of satisfaction research in tourism destinations
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topic Tourism, Leisure and Hospitality Management
Geography, Planning and Development
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spelling Fuchs, Matthias Weiermair, Klaus 1660-5373 Emerald Tourism, Leisure and Hospitality Management Geography, Planning and Development http://dx.doi.org/10.1108/eb058411 <jats:p>The paper presents important measurement approaches in the field of costumer satisfaction with services and applies those empirically for service bundles at the level of the tourism destination. After working out the most prominent characteristics of existing satisfaction concepts according to the American and the Scandinavian school of thought, the latter will be critically evaluated for its potential practical use in measuring guest satisfaction. Based on this preparatory work, the Importance‐Performance Analysis, the Implicit Importance Analysis and the Penalty‐Reward‐Contrast Analysis are implemented and show that differing satisfaction models will lead to varying results and hence, ambiguous implications for destination management. However, due to its model parsimony and methodical stringency the Penalty‐Reward‐Contrast Analysis will be retained as the most valuable instrument for measuring tourist satisfaction. The paper concludes with implications for the management of destinations and a brief outlook for further research.</jats:p> New perspectives of satisfaction research in tourism destinations Tourism Review
spellingShingle Fuchs, Matthias, Weiermair, Klaus, Tourism Review, New perspectives of satisfaction research in tourism destinations, Tourism, Leisure and Hospitality Management, Geography, Planning and Development
title New perspectives of satisfaction research in tourism destinations
title_full New perspectives of satisfaction research in tourism destinations
title_fullStr New perspectives of satisfaction research in tourism destinations
title_full_unstemmed New perspectives of satisfaction research in tourism destinations
title_short New perspectives of satisfaction research in tourism destinations
title_sort new perspectives of satisfaction research in tourism destinations
title_unstemmed New perspectives of satisfaction research in tourism destinations
topic Tourism, Leisure and Hospitality Management, Geography, Planning and Development
url http://dx.doi.org/10.1108/eb058411