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An exploratory study of the role of pervasive environments for promotion of tourism destinations
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| Zeitschriftentitel: | Journal of Hospitality and Tourism Technology |
|---|---|
| Personen und Körperschaften: | , |
| In: | Journal of Hospitality and Tourism Technology, 2, 2011, 1, S. 50-65 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Pantano, Eleonora Servidio, Rocco Pantano, Eleonora Servidio, Rocco |
|---|---|
| author |
Pantano, Eleonora Servidio, Rocco |
| spellingShingle |
Pantano, Eleonora Servidio, Rocco Journal of Hospitality and Tourism Technology An exploratory study of the role of pervasive environments for promotion of tourism destinations Computer Science Applications Tourism, Leisure and Hospitality Management Information Systems |
| author_sort |
pantano, eleonora |
| spelling |
Pantano, Eleonora Servidio, Rocco 1757-9880 Emerald Computer Science Applications Tourism, Leisure and Hospitality Management Information Systems http://dx.doi.org/10.1108/17579881111112412 <jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes the case of Calabrian territory (Southern Italy), due to the high archaeological value, heritage of the ancient Magna Graecia culture (VIII cent. B.D.‐I cent. A.D.). Despite this heritage, Calabria has been not fully exploited its resources in a tourism perspective.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>The research methodology is based on a qualitative approach, focused on a questionnaire promoted along with tourists. In particular, the authors asked them to explore the pervasive environments which reproduce some Calabrian scenarios, and answer some specific questions related to the experience. The interviews have been processed with the MaxQDA software for the content analysis.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>Two aspects of the results emerge from a theoretical standpoint: the role of pervasive environments for improving tourism contents communication; and the influence of pervasive environments on the tourists' destination choice. Furthermore, the use of pervasive environments is efficient especially for the territories with a high archaeological value.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>The increasing competition among territories forces the tourism industry to develop new strategies for enhancing competitive advantages. This paper studies how pervasive environments might have an impact on the promotion of tourism destinations, which have not been yet fully appraised by the current literature.</jats:p></jats:sec> An exploratory study of the role of pervasive environments for promotion of tourism destinations Journal of Hospitality and Tourism Technology |
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An exploratory study of the role of pervasive environments for promotion of tourism destinations |
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An exploratory study of the role of pervasive environments for promotion of tourism destinations |
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An exploratory study of the role of pervasive environments for promotion of tourism destinations |
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An exploratory study of the role of pervasive environments for promotion of tourism destinations |
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An exploratory study of the role of pervasive environments for promotion of tourism destinations |
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An exploratory study of the role of pervasive environments for promotion of tourism destinations |
| title_sort |
an exploratory study of the role of pervasive environments for promotion of tourism destinations |
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Computer Science Applications Tourism, Leisure and Hospitality Management Information Systems |
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http://dx.doi.org/10.1108/17579881111112412 |
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2011 |
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50-65 |
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<jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes the case of Calabrian territory (Southern Italy), due to the high archaeological value, heritage of the ancient Magna Graecia culture (VIII cent. B.D.‐I cent. A.D.). Despite this heritage, Calabria has been not fully exploited its resources in a tourism perspective.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>The research methodology is based on a qualitative approach, focused on a questionnaire promoted along with tourists. In particular, the authors asked them to explore the pervasive environments which reproduce some Calabrian scenarios, and answer some specific questions related to the experience. The interviews have been processed with the MaxQDA software for the content analysis.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>Two aspects of the results emerge from a theoretical standpoint: the role of pervasive environments for improving tourism contents communication; and the influence of pervasive environments on the tourists' destination choice. Furthermore, the use of pervasive environments is efficient especially for the territories with a high archaeological value.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>The increasing competition among territories forces the tourism industry to develop new strategies for enhancing competitive advantages. This paper studies how pervasive environments might have an impact on the promotion of tourism destinations, which have not been yet fully appraised by the current literature.</jats:p></jats:sec> |
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| description | <jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes the case of Calabrian territory (Southern Italy), due to the high archaeological value, heritage of the ancient Magna Graecia culture (VIII cent. B.D.‐I cent. A.D.). Despite this heritage, Calabria has been not fully exploited its resources in a tourism perspective.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>The research methodology is based on a qualitative approach, focused on a questionnaire promoted along with tourists. In particular, the authors asked them to explore the pervasive environments which reproduce some Calabrian scenarios, and answer some specific questions related to the experience. The interviews have been processed with the MaxQDA software for the content analysis.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>Two aspects of the results emerge from a theoretical standpoint: the role of pervasive environments for improving tourism contents communication; and the influence of pervasive environments on the tourists' destination choice. Furthermore, the use of pervasive environments is efficient especially for the territories with a high archaeological value.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>The increasing competition among territories forces the tourism industry to develop new strategies for enhancing competitive advantages. This paper studies how pervasive environments might have an impact on the promotion of tourism destinations, which have not been yet fully appraised by the current literature.</jats:p></jats:sec> |
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| spelling | Pantano, Eleonora Servidio, Rocco 1757-9880 Emerald Computer Science Applications Tourism, Leisure and Hospitality Management Information Systems http://dx.doi.org/10.1108/17579881111112412 <jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes the case of Calabrian territory (Southern Italy), due to the high archaeological value, heritage of the ancient Magna Graecia culture (VIII cent. B.D.‐I cent. A.D.). Despite this heritage, Calabria has been not fully exploited its resources in a tourism perspective.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>The research methodology is based on a qualitative approach, focused on a questionnaire promoted along with tourists. In particular, the authors asked them to explore the pervasive environments which reproduce some Calabrian scenarios, and answer some specific questions related to the experience. The interviews have been processed with the MaxQDA software for the content analysis.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>Two aspects of the results emerge from a theoretical standpoint: the role of pervasive environments for improving tourism contents communication; and the influence of pervasive environments on the tourists' destination choice. Furthermore, the use of pervasive environments is efficient especially for the territories with a high archaeological value.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>The increasing competition among territories forces the tourism industry to develop new strategies for enhancing competitive advantages. This paper studies how pervasive environments might have an impact on the promotion of tourism destinations, which have not been yet fully appraised by the current literature.</jats:p></jats:sec> An exploratory study of the role of pervasive environments for promotion of tourism destinations Journal of Hospitality and Tourism Technology |
| spellingShingle | Pantano, Eleonora, Servidio, Rocco, Journal of Hospitality and Tourism Technology, An exploratory study of the role of pervasive environments for promotion of tourism destinations, Computer Science Applications, Tourism, Leisure and Hospitality Management, Information Systems |
| title | An exploratory study of the role of pervasive environments for promotion of tourism destinations |
| title_full | An exploratory study of the role of pervasive environments for promotion of tourism destinations |
| title_fullStr | An exploratory study of the role of pervasive environments for promotion of tourism destinations |
| title_full_unstemmed | An exploratory study of the role of pervasive environments for promotion of tourism destinations |
| title_short | An exploratory study of the role of pervasive environments for promotion of tourism destinations |
| title_sort | an exploratory study of the role of pervasive environments for promotion of tourism destinations |
| title_unstemmed | An exploratory study of the role of pervasive environments for promotion of tourism destinations |
| topic | Computer Science Applications, Tourism, Leisure and Hospitality Management, Information Systems |
| url | http://dx.doi.org/10.1108/17579881111112412 |