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An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US
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Zeitschriftentitel: | Tourism Review |
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Personen und Körperschaften: | , |
In: | Tourism Review, 67, 2012, 1, S. 42-50 |
Format: | E-Article |
Sprache: | Englisch |
veröffentlicht: |
Emerald
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Schlagwörter: |
author_facet |
Reisinger, Yvette Crotts, John C. Reisinger, Yvette Crotts, John C. |
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author |
Reisinger, Yvette Crotts, John C. |
spellingShingle |
Reisinger, Yvette Crotts, John C. Tourism Review An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US Tourism, Leisure and Hospitality Management Geography, Planning and Development |
author_sort |
reisinger, yvette |
spelling |
Reisinger, Yvette Crotts, John C. 1660-5373 Emerald Tourism, Leisure and Hospitality Management Geography, Planning and Development http://dx.doi.org/10.1108/16605371211216369 <jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The purpose of this exploratory study is to examine the acculturation process of foreign‐born residents of the US. In particular, the study seeks to identify factors that influence acculturation of foreign residents, the degree to which their acculturation takes place and its effect on individuals.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>A sample of Korean‐born residents of the US was surveyed regarding their socio‐demographic characteristics and lifestyle preferences. Hofstede's five culture measures were used to identify the values of Korean and host culture. T‐tests were performed to determine if Korean respondents differed from their host culture and to identify the effects of marital status, spouse country of birth, and residence preferences. Correlations were run to assess the relationships between time (years residing in the US) and acculturation as measured by language, food and community preferences.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>The study found that acculturation occurred, as measured by language preferences and Hofstede's culture measures, but only to a limited extent. Time, age, marital status, spouse country of birth, and preferred country of residence had only modest influence on acculturation. Most foreign‐born Korean residents of the US maintained a strong preference for their native culture.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>Tourism destinations are becoming increasingly more ethnically diverse societies, due in part to immigration. From a marketing perspective, the increasing diversity in the foreign‐born population increases the need for new market segmentation. This, in turn, requires an understanding of if and how quickly foreign‐born residents abandon aspects of their native culture and become fully assimilated into their adopted host culture.</jats:p></jats:sec> An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US Tourism Review |
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10.1108/16605371211216369 |
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An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_unstemmed |
An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_full |
An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_fullStr |
An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_full_unstemmed |
An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_short |
An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_sort |
an exploration of the flipside of international marketing: the acculturation of foreign born residents of the us |
topic |
Tourism, Leisure and Hospitality Management Geography, Planning and Development |
url |
http://dx.doi.org/10.1108/16605371211216369 |
publishDate |
2012 |
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42-50 |
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<jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The purpose of this exploratory study is to examine the acculturation process of foreign‐born residents of the US. In particular, the study seeks to identify factors that influence acculturation of foreign residents, the degree to which their acculturation takes place and its effect on individuals.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>A sample of Korean‐born residents of the US was surveyed regarding their socio‐demographic characteristics and lifestyle preferences. Hofstede's five culture measures were used to identify the values of Korean and host culture. T‐tests were performed to determine if Korean respondents differed from their host culture and to identify the effects of marital status, spouse country of birth, and residence preferences. Correlations were run to assess the relationships between time (years residing in the US) and acculturation as measured by language, food and community preferences.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>The study found that acculturation occurred, as measured by language preferences and Hofstede's culture measures, but only to a limited extent. Time, age, marital status, spouse country of birth, and preferred country of residence had only modest influence on acculturation. Most foreign‐born Korean residents of the US maintained a strong preference for their native culture.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>Tourism destinations are becoming increasingly more ethnically diverse societies, due in part to immigration. From a marketing perspective, the increasing diversity in the foreign‐born population increases the need for new market segmentation. This, in turn, requires an understanding of if and how quickly foreign‐born residents abandon aspects of their native culture and become fully assimilated into their adopted host culture.</jats:p></jats:sec> |
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author | Reisinger, Yvette, Crotts, John C. |
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spelling | Reisinger, Yvette Crotts, John C. 1660-5373 Emerald Tourism, Leisure and Hospitality Management Geography, Planning and Development http://dx.doi.org/10.1108/16605371211216369 <jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The purpose of this exploratory study is to examine the acculturation process of foreign‐born residents of the US. In particular, the study seeks to identify factors that influence acculturation of foreign residents, the degree to which their acculturation takes place and its effect on individuals.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>A sample of Korean‐born residents of the US was surveyed regarding their socio‐demographic characteristics and lifestyle preferences. Hofstede's five culture measures were used to identify the values of Korean and host culture. T‐tests were performed to determine if Korean respondents differed from their host culture and to identify the effects of marital status, spouse country of birth, and residence preferences. Correlations were run to assess the relationships between time (years residing in the US) and acculturation as measured by language, food and community preferences.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>The study found that acculturation occurred, as measured by language preferences and Hofstede's culture measures, but only to a limited extent. Time, age, marital status, spouse country of birth, and preferred country of residence had only modest influence on acculturation. Most foreign‐born Korean residents of the US maintained a strong preference for their native culture.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>Tourism destinations are becoming increasingly more ethnically diverse societies, due in part to immigration. From a marketing perspective, the increasing diversity in the foreign‐born population increases the need for new market segmentation. This, in turn, requires an understanding of if and how quickly foreign‐born residents abandon aspects of their native culture and become fully assimilated into their adopted host culture.</jats:p></jats:sec> An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US Tourism Review |
spellingShingle | Reisinger, Yvette, Crotts, John C., Tourism Review, An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US, Tourism, Leisure and Hospitality Management, Geography, Planning and Development |
title | An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_full | An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_fullStr | An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_full_unstemmed | An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_short | An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
title_sort | an exploration of the flipside of international marketing: the acculturation of foreign born residents of the us |
title_unstemmed | An exploration of the flipside of international marketing: the acculturation of foreign born residents of the US |
topic | Tourism, Leisure and Hospitality Management, Geography, Planning and Development |
url | http://dx.doi.org/10.1108/16605371211216369 |