Eintrag weiter verarbeiten
Re‐evaluating the marketing concept
Gespeichert in:
| Zeitschriftentitel: | European Business Review |
|---|---|
| Personen und Körperschaften: | |
| In: | European Business Review, 13, 2001, 2, S. 95-101 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Svensson, Göran Svensson, Göran |
|---|---|
| author |
Svensson, Göran |
| spellingShingle |
Svensson, Göran European Business Review Re‐evaluating the marketing concept Business, Management and Accounting (miscellaneous) Business and International Management |
| author_sort |
svensson, göran |
| spelling |
Svensson, Göran 0955-534X Emerald Business, Management and Accounting (miscellaneous) Business and International Management http://dx.doi.org/10.1108/09555340110385263 <jats:p>In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important and famous concepts ever developed in marketing literature. The article describes a proposed generic deficiency in the usage of the marketing concept in marketing literature. It is also proposed that there is a necessity to extend the marketing concept towards the perspective of a holistic marketing channel context. Therefore, it is argued that the point of departure, in any marketing process of theory building, modeling, and development of conceptual frameworks in marketing, must be from the customer’s perspective and eventually from the ultimate consumer’s perspective.</jats:p> Re‐evaluating the marketing concept European Business Review |
| doi_str_mv |
10.1108/09555340110385263 |
| facet_avail |
Online |
| finc_class_facet |
Wirtschaftswissenschaften |
| format |
ElectronicArticle |
| fullrecord |
blob:ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTEwOC8wOTU1NTM0MDExMDM4NTI2Mw |
| id |
ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTEwOC8wOTU1NTM0MDExMDM4NTI2Mw |
| institution |
DE-15 DE-Pl11 DE-Rs1 DE-105 DE-14 DE-Ch1 DE-L229 DE-D275 DE-Bn3 DE-Brt1 DE-D161 DE-Gla1 DE-Zi4 |
| imprint |
Emerald, 2001 |
| imprint_str_mv |
Emerald, 2001 |
| issn |
0955-534X |
| issn_str_mv |
0955-534X |
| language |
English |
| mega_collection |
Emerald (CrossRef) |
| match_str |
svensson2001reevaluatingthemarketingconcept |
| publishDateSort |
2001 |
| publisher |
Emerald |
| recordtype |
ai |
| record_format |
ai |
| series |
European Business Review |
| source_id |
49 |
| title |
Re‐evaluating the marketing concept |
| title_unstemmed |
Re‐evaluating the marketing concept |
| title_full |
Re‐evaluating the marketing concept |
| title_fullStr |
Re‐evaluating the marketing concept |
| title_full_unstemmed |
Re‐evaluating the marketing concept |
| title_short |
Re‐evaluating the marketing concept |
| title_sort |
re‐evaluating the marketing concept |
| topic |
Business, Management and Accounting (miscellaneous) Business and International Management |
| url |
http://dx.doi.org/10.1108/09555340110385263 |
| publishDate |
2001 |
| physical |
95-101 |
| description |
<jats:p>In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important and famous concepts ever developed in marketing literature. The article describes a proposed generic deficiency in the usage of the marketing concept in marketing literature. It is also proposed that there is a necessity to extend the marketing concept towards the perspective of a holistic marketing channel context. Therefore, it is argued that the point of departure, in any marketing process of theory building, modeling, and development of conceptual frameworks in marketing, must be from the customer’s perspective and eventually from the ultimate consumer’s perspective.</jats:p> |
| container_issue |
2 |
| container_start_page |
95 |
| container_title |
European Business Review |
| container_volume |
13 |
| format_de105 |
Article, E-Article |
| format_de14 |
Article, E-Article |
| format_de15 |
Article, E-Article |
| format_de520 |
Article, E-Article |
| format_de540 |
Article, E-Article |
| format_dech1 |
Article, E-Article |
| format_ded117 |
Article, E-Article |
| format_degla1 |
E-Article |
| format_del152 |
Buch |
| format_del189 |
Article, E-Article |
| format_dezi4 |
Article |
| format_dezwi2 |
Article, E-Article |
| format_finc |
Article, E-Article |
| format_nrw |
Article, E-Article |
| _version_ |
1792333964205096965 |
| geogr_code |
not assigned |
| last_indexed |
2024-03-01T14:21:07.089Z |
| geogr_code_person |
not assigned |
| openURL |
url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fvufind.svn.sourceforge.net%3Agenerator&rft.title=Re%E2%80%90evaluating+the+marketing+concept&rft.date=2001-04-01&genre=article&issn=0955-534X&volume=13&issue=2&spage=95&epage=101&pages=95-101&jtitle=European+Business+Review&atitle=Re%E2%80%90evaluating+the+marketing+concept&aulast=Svensson&aufirst=G%C3%B6ran&rft_id=info%3Adoi%2F10.1108%2F09555340110385263&rft.language%5B0%5D=eng |
| SOLR | |
| _version_ | 1792333964205096965 |
| author | Svensson, Göran |
| author_facet | Svensson, Göran, Svensson, Göran |
| author_sort | svensson, göran |
| container_issue | 2 |
| container_start_page | 95 |
| container_title | European Business Review |
| container_volume | 13 |
| description | <jats:p>In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important and famous concepts ever developed in marketing literature. The article describes a proposed generic deficiency in the usage of the marketing concept in marketing literature. It is also proposed that there is a necessity to extend the marketing concept towards the perspective of a holistic marketing channel context. Therefore, it is argued that the point of departure, in any marketing process of theory building, modeling, and development of conceptual frameworks in marketing, must be from the customer’s perspective and eventually from the ultimate consumer’s perspective.</jats:p> |
| doi_str_mv | 10.1108/09555340110385263 |
| facet_avail | Online |
| finc_class_facet | Wirtschaftswissenschaften |
| format | ElectronicArticle |
| format_de105 | Article, E-Article |
| format_de14 | Article, E-Article |
| format_de15 | Article, E-Article |
| format_de520 | Article, E-Article |
| format_de540 | Article, E-Article |
| format_dech1 | Article, E-Article |
| format_ded117 | Article, E-Article |
| format_degla1 | E-Article |
| format_del152 | Buch |
| format_del189 | Article, E-Article |
| format_dezi4 | Article |
| format_dezwi2 | Article, E-Article |
| format_finc | Article, E-Article |
| format_nrw | Article, E-Article |
| geogr_code | not assigned |
| geogr_code_person | not assigned |
| id | ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTEwOC8wOTU1NTM0MDExMDM4NTI2Mw |
| imprint | Emerald, 2001 |
| imprint_str_mv | Emerald, 2001 |
| institution | DE-15, DE-Pl11, DE-Rs1, DE-105, DE-14, DE-Ch1, DE-L229, DE-D275, DE-Bn3, DE-Brt1, DE-D161, DE-Gla1, DE-Zi4 |
| issn | 0955-534X |
| issn_str_mv | 0955-534X |
| language | English |
| last_indexed | 2024-03-01T14:21:07.089Z |
| match_str | svensson2001reevaluatingthemarketingconcept |
| mega_collection | Emerald (CrossRef) |
| physical | 95-101 |
| publishDate | 2001 |
| publishDateSort | 2001 |
| publisher | Emerald |
| record_format | ai |
| recordtype | ai |
| series | European Business Review |
| source_id | 49 |
| spelling | Svensson, Göran 0955-534X Emerald Business, Management and Accounting (miscellaneous) Business and International Management http://dx.doi.org/10.1108/09555340110385263 <jats:p>In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important and famous concepts ever developed in marketing literature. The article describes a proposed generic deficiency in the usage of the marketing concept in marketing literature. It is also proposed that there is a necessity to extend the marketing concept towards the perspective of a holistic marketing channel context. Therefore, it is argued that the point of departure, in any marketing process of theory building, modeling, and development of conceptual frameworks in marketing, must be from the customer’s perspective and eventually from the ultimate consumer’s perspective.</jats:p> Re‐evaluating the marketing concept European Business Review |
| spellingShingle | Svensson, Göran, European Business Review, Re‐evaluating the marketing concept, Business, Management and Accounting (miscellaneous), Business and International Management |
| title | Re‐evaluating the marketing concept |
| title_full | Re‐evaluating the marketing concept |
| title_fullStr | Re‐evaluating the marketing concept |
| title_full_unstemmed | Re‐evaluating the marketing concept |
| title_short | Re‐evaluating the marketing concept |
| title_sort | re‐evaluating the marketing concept |
| title_unstemmed | Re‐evaluating the marketing concept |
| topic | Business, Management and Accounting (miscellaneous), Business and International Management |
| url | http://dx.doi.org/10.1108/09555340110385263 |