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Oakes, Steve
author Oakes, Steve
spellingShingle Oakes, Steve
Journal of Services Marketing
The influence of the musicscape within service environments
Marketing
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spelling Oakes, Steve 0887-6045 Emerald Marketing http://dx.doi.org/10.1108/08876040010352673 <jats:p>A literature review of relevant empirical research examining the influence of background music within the context of service environments is presented. Studies revealing significant relationships between specific musical variables and desired consumer behavioural outcomes are displayed in a visual framework entitled the Musicscape. This framework draws on Bitner’s model of the Servicescape, which highlights music as just one of a range of ambient conditions influencing behaviour. The Musicscape provides an extended version of Bitner’s Servicescape model by focusing in detail on just one of these elements, the musical variable. Additional figures demonstrate an even more focused breakdown of Musicscape interactions by including arrows which identify the direction of significant relationships revealed in empirical studies. The framework portrays in visual terms the inherent complexity of attempts to influence response and subsequent behaviour by using music within a service environment.</jats:p> The influence of the musicscape within service environments Journal of Services Marketing
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title The influence of the musicscape within service environments
title_unstemmed The influence of the musicscape within service environments
title_full The influence of the musicscape within service environments
title_fullStr The influence of the musicscape within service environments
title_full_unstemmed The influence of the musicscape within service environments
title_short The influence of the musicscape within service environments
title_sort the influence of the musicscape within service environments
topic Marketing
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description <jats:p>A literature review of relevant empirical research examining the influence of background music within the context of service environments is presented. Studies revealing significant relationships between specific musical variables and desired consumer behavioural outcomes are displayed in a visual framework entitled the Musicscape. This framework draws on Bitner’s model of the Servicescape, which highlights music as just one of a range of ambient conditions influencing behaviour. The Musicscape provides an extended version of Bitner’s Servicescape model by focusing in detail on just one of these elements, the musical variable. Additional figures demonstrate an even more focused breakdown of Musicscape interactions by including arrows which identify the direction of significant relationships revealed in empirical studies. The framework portrays in visual terms the inherent complexity of attempts to influence response and subsequent behaviour by using music within a service environment.</jats:p>
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description <jats:p>A literature review of relevant empirical research examining the influence of background music within the context of service environments is presented. Studies revealing significant relationships between specific musical variables and desired consumer behavioural outcomes are displayed in a visual framework entitled the Musicscape. This framework draws on Bitner’s model of the Servicescape, which highlights music as just one of a range of ambient conditions influencing behaviour. The Musicscape provides an extended version of Bitner’s Servicescape model by focusing in detail on just one of these elements, the musical variable. Additional figures demonstrate an even more focused breakdown of Musicscape interactions by including arrows which identify the direction of significant relationships revealed in empirical studies. The framework portrays in visual terms the inherent complexity of attempts to influence response and subsequent behaviour by using music within a service environment.</jats:p>
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spelling Oakes, Steve 0887-6045 Emerald Marketing http://dx.doi.org/10.1108/08876040010352673 <jats:p>A literature review of relevant empirical research examining the influence of background music within the context of service environments is presented. Studies revealing significant relationships between specific musical variables and desired consumer behavioural outcomes are displayed in a visual framework entitled the Musicscape. This framework draws on Bitner’s model of the Servicescape, which highlights music as just one of a range of ambient conditions influencing behaviour. The Musicscape provides an extended version of Bitner’s Servicescape model by focusing in detail on just one of these elements, the musical variable. Additional figures demonstrate an even more focused breakdown of Musicscape interactions by including arrows which identify the direction of significant relationships revealed in empirical studies. The framework portrays in visual terms the inherent complexity of attempts to influence response and subsequent behaviour by using music within a service environment.</jats:p> The influence of the musicscape within service environments Journal of Services Marketing
spellingShingle Oakes, Steve, Journal of Services Marketing, The influence of the musicscape within service environments, Marketing
title The influence of the musicscape within service environments
title_full The influence of the musicscape within service environments
title_fullStr The influence of the musicscape within service environments
title_full_unstemmed The influence of the musicscape within service environments
title_short The influence of the musicscape within service environments
title_sort the influence of the musicscape within service environments
title_unstemmed The influence of the musicscape within service environments
topic Marketing
url http://dx.doi.org/10.1108/08876040010352673