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Bank Marketing – Myth or Reality?
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| Zeitschriftentitel: | International Journal of Bank Marketing |
|---|---|
| Personen und Körperschaften: | |
| In: | International Journal of Bank Marketing, 11, 1993, 6, S. 5-11 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Baker, Michael J. Baker, Michael J. |
|---|---|
| author |
Baker, Michael J. |
| spellingShingle |
Baker, Michael J. International Journal of Bank Marketing Bank Marketing – Myth or Reality? Marketing Marketing |
| author_sort |
baker, michael j. |
| spelling |
Baker, Michael J. 0265-2323 Emerald Marketing Marketing http://dx.doi.org/10.1108/02652329310045701 <jats:p>Widespread dissatisfaction with the services provided by commercial banks suggests that they have been less than successful in adopting the marketing concept. This article examines the nature of the marketing concept, its transferability to the domain of banking and its adoption by the AIB Group. However, this bank′s experience appears to be atypical, given numerous examples of customer dissatisfaction. There is a clear lack of marketing in both principle and practice in the UK banking system and one can only conclude that “Bank Marketing” is more myth than reality.</jats:p> Bank Marketing – Myth or Reality? International Journal of Bank Marketing |
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Emerald, 1993 |
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Emerald, 1993 |
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0265-2323 |
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0265-2323 |
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1993 |
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Emerald |
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ai |
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| series |
International Journal of Bank Marketing |
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49 |
| title |
Bank Marketing – Myth or Reality? |
| title_unstemmed |
Bank Marketing – Myth or Reality? |
| title_full |
Bank Marketing – Myth or Reality? |
| title_fullStr |
Bank Marketing – Myth or Reality? |
| title_full_unstemmed |
Bank Marketing – Myth or Reality? |
| title_short |
Bank Marketing – Myth or Reality? |
| title_sort |
bank marketing – myth or reality? |
| topic |
Marketing Marketing |
| url |
http://dx.doi.org/10.1108/02652329310045701 |
| publishDate |
1993 |
| physical |
5-11 |
| description |
<jats:p>Widespread dissatisfaction with the services provided by commercial
banks suggests that they have been less than successful in adopting the
marketing concept. This article examines the nature of the marketing
concept, its transferability to the domain of banking and its adoption
by the AIB Group. However, this bank′s experience appears to be
atypical, given numerous examples of customer dissatisfaction. There is
a clear lack of marketing in both principle and practice in the UK
banking system and one can only conclude that “Bank
Marketing” is more myth than reality.</jats:p> |
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| author | Baker, Michael J. |
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| container_title | International Journal of Bank Marketing |
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| description | <jats:p>Widespread dissatisfaction with the services provided by commercial banks suggests that they have been less than successful in adopting the marketing concept. This article examines the nature of the marketing concept, its transferability to the domain of banking and its adoption by the AIB Group. However, this bank′s experience appears to be atypical, given numerous examples of customer dissatisfaction. There is a clear lack of marketing in both principle and practice in the UK banking system and one can only conclude that “Bank Marketing” is more myth than reality.</jats:p> |
| doi_str_mv | 10.1108/02652329310045701 |
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| imprint | Emerald, 1993 |
| imprint_str_mv | Emerald, 1993 |
| institution | DE-105, DE-14, DE-Ch1, DE-L229, DE-D275, DE-Bn3, DE-Brt1, DE-D161, DE-Gla1, DE-Zi4, DE-15, DE-Rs1, DE-Pl11 |
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| physical | 5-11 |
| publishDate | 1993 |
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| series | International Journal of Bank Marketing |
| source_id | 49 |
| spelling | Baker, Michael J. 0265-2323 Emerald Marketing Marketing http://dx.doi.org/10.1108/02652329310045701 <jats:p>Widespread dissatisfaction with the services provided by commercial banks suggests that they have been less than successful in adopting the marketing concept. This article examines the nature of the marketing concept, its transferability to the domain of banking and its adoption by the AIB Group. However, this bank′s experience appears to be atypical, given numerous examples of customer dissatisfaction. There is a clear lack of marketing in both principle and practice in the UK banking system and one can only conclude that “Bank Marketing” is more myth than reality.</jats:p> Bank Marketing – Myth or Reality? International Journal of Bank Marketing |
| spellingShingle | Baker, Michael J., International Journal of Bank Marketing, Bank Marketing – Myth or Reality?, Marketing, Marketing |
| title | Bank Marketing – Myth or Reality? |
| title_full | Bank Marketing – Myth or Reality? |
| title_fullStr | Bank Marketing – Myth or Reality? |
| title_full_unstemmed | Bank Marketing – Myth or Reality? |
| title_short | Bank Marketing – Myth or Reality? |
| title_sort | bank marketing – myth or reality? |
| title_unstemmed | Bank Marketing – Myth or Reality? |
| topic | Marketing, Marketing |
| url | http://dx.doi.org/10.1108/02652329310045701 |