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Relationship Banking: Choice and Control by the Multinational Firm
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| Zeitschriftentitel: | International Journal of Bank Marketing |
|---|---|
| Personen und Körperschaften: | |
| In: | International Journal of Bank Marketing, 10, 1992, 2, S. 29-40 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Emerald
|
| Schlagwörter: |
| author_facet |
Holland, John B. Holland, John B. |
|---|---|
| author |
Holland, John B. |
| spellingShingle |
Holland, John B. International Journal of Bank Marketing Relationship Banking: Choice and Control by the Multinational Firm Marketing Marketing |
| author_sort |
holland, john b. |
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Holland, John B. 0265-2323 Emerald Marketing Marketing http://dx.doi.org/10.1108/02652329210012140 <jats:p>Investigates how large UK multinational firms evaluate individual and multiple banking relationships, and how they exercise control over their portfolios of banks. The identification and description of how firms do this is important for those banks marketing a wide range of financial services to the corporate sector. Between 1986 and 1990, 15 confidential corporate case studies were developed from interviews with UK firms. The case firms were a sample of 15 large UK‐based multinational companies (MNCs) drawn from the <jats:italic>FT</jats:italic>100. Senior finance personnel were interviewed during 1986‐90 in all 15 firms using a semi‐structured questionnaire. Uses a theoretical perspective to interpret this decision behaviour and explores the nature and function of these decision rules.</jats:p> Relationship Banking: Choice and Control by the Multinational Firm International Journal of Bank Marketing |
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International Journal of Bank Marketing |
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49 |
| title |
Relationship Banking: Choice and Control by the
Multinational Firm |
| title_unstemmed |
Relationship Banking: Choice and Control by the
Multinational Firm |
| title_full |
Relationship Banking: Choice and Control by the
Multinational Firm |
| title_fullStr |
Relationship Banking: Choice and Control by the
Multinational Firm |
| title_full_unstemmed |
Relationship Banking: Choice and Control by the
Multinational Firm |
| title_short |
Relationship Banking: Choice and Control by the
Multinational Firm |
| title_sort |
relationship banking: choice and control by the
multinational firm |
| topic |
Marketing Marketing |
| url |
http://dx.doi.org/10.1108/02652329210012140 |
| publishDate |
1992 |
| physical |
29-40 |
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<jats:p>Investigates how large UK multinational firms evaluate individual
and multiple banking relationships, and how they exercise control over
their portfolios of banks. The identification and description of how
firms do this is important for those banks marketing a wide range of
financial services to the corporate sector. Between 1986 and 1990, 15
confidential corporate case studies were developed from interviews with
UK firms. The case firms were a sample of 15 large UK‐based
multinational companies (MNCs) drawn from the <jats:italic>FT</jats:italic>100. Senior
finance personnel were interviewed during 1986‐90 in all 15 firms using
a semi‐structured questionnaire. Uses a theoretical perspective to
interpret this decision behaviour and explores the nature and function
of these decision rules.</jats:p> |
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| container_title | International Journal of Bank Marketing |
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| description | <jats:p>Investigates how large UK multinational firms evaluate individual and multiple banking relationships, and how they exercise control over their portfolios of banks. The identification and description of how firms do this is important for those banks marketing a wide range of financial services to the corporate sector. Between 1986 and 1990, 15 confidential corporate case studies were developed from interviews with UK firms. The case firms were a sample of 15 large UK‐based multinational companies (MNCs) drawn from the <jats:italic>FT</jats:italic>100. Senior finance personnel were interviewed during 1986‐90 in all 15 firms using a semi‐structured questionnaire. Uses a theoretical perspective to interpret this decision behaviour and explores the nature and function of these decision rules.</jats:p> |
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| imprint_str_mv | Emerald, 1992 |
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| series | International Journal of Bank Marketing |
| source_id | 49 |
| spelling | Holland, John B. 0265-2323 Emerald Marketing Marketing http://dx.doi.org/10.1108/02652329210012140 <jats:p>Investigates how large UK multinational firms evaluate individual and multiple banking relationships, and how they exercise control over their portfolios of banks. The identification and description of how firms do this is important for those banks marketing a wide range of financial services to the corporate sector. Between 1986 and 1990, 15 confidential corporate case studies were developed from interviews with UK firms. The case firms were a sample of 15 large UK‐based multinational companies (MNCs) drawn from the <jats:italic>FT</jats:italic>100. Senior finance personnel were interviewed during 1986‐90 in all 15 firms using a semi‐structured questionnaire. Uses a theoretical perspective to interpret this decision behaviour and explores the nature and function of these decision rules.</jats:p> Relationship Banking: Choice and Control by the Multinational Firm International Journal of Bank Marketing |
| spellingShingle | Holland, John B., International Journal of Bank Marketing, Relationship Banking: Choice and Control by the Multinational Firm, Marketing, Marketing |
| title | Relationship Banking: Choice and Control by the Multinational Firm |
| title_full | Relationship Banking: Choice and Control by the Multinational Firm |
| title_fullStr | Relationship Banking: Choice and Control by the Multinational Firm |
| title_full_unstemmed | Relationship Banking: Choice and Control by the Multinational Firm |
| title_short | Relationship Banking: Choice and Control by the Multinational Firm |
| title_sort | relationship banking: choice and control by the multinational firm |
| title_unstemmed | Relationship Banking: Choice and Control by the Multinational Firm |
| topic | Marketing, Marketing |
| url | http://dx.doi.org/10.1108/02652329210012140 |