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General Business, Management and Accounting
Education
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spelling Swe, Viviana Kleiner, Brian H. 0019-7858 Emerald Organizational Behavior and Human Resource Management General Business, Management and Accounting Education http://dx.doi.org/10.1108/00197859810207689 <jats:p>Corporate culture is essential to the success of any organization. Because employees will ultimately determine the productivity and profitability of the company, the corporate culture has to focus on employees’ participation and identification with the company’s goals. Leaders and management have to constantly adapt not only to economic variables such as profit and marketplace changes, but also to diversity and changes in values. During the last 20 years the American corporation has been vulnerable to foreign competition, government regulations and changes in the values of the population in general. This paper looks into a brief history of corporate culture concept evolution. It explains the importance of the organization’s recruitment of individuals that match with the values of the corporation. Finally, it gives examples of some companies that, when challenged, turned around, changed their corporate values and succeeded in their efforts. It also presents companies that are now in a transition period of restructuring the organization and changing its values. Their success depends on strong leaders that must transmit the new values to the employees who in turn will carry out the new corporate culture.</jats:p> Managing and changing mistrustful cultures Industrial and Commercial Training
spellingShingle Swe, Viviana, Kleiner, Brian H., Industrial and Commercial Training, Managing and changing mistrustful cultures, Organizational Behavior and Human Resource Management, General Business, Management and Accounting, Education
title Managing and changing mistrustful cultures
title_full Managing and changing mistrustful cultures
title_fullStr Managing and changing mistrustful cultures
title_full_unstemmed Managing and changing mistrustful cultures
title_short Managing and changing mistrustful cultures
title_sort managing and changing mistrustful cultures
title_unstemmed Managing and changing mistrustful cultures
topic Organizational Behavior and Human Resource Management, General Business, Management and Accounting, Education
url http://dx.doi.org/10.1108/00197859810207689