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Fishbach, Ayelet
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Journal of Consumer Research
For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
Marketing
Economics and Econometrics
Arts and Humanities (miscellaneous)
Anthropology
Business and International Management
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title For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_unstemmed For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_full For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
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title_full_unstemmed For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_short For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_sort for the fun of it: harnessing immediate rewards to increase persistence in long-term goals
topic Marketing
Economics and Econometrics
Arts and Humanities (miscellaneous)
Anthropology
Business and International Management
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spelling Woolley, Kaitlin Fishbach, Ayelet 0093-5301 1537-5277 Oxford University Press (OUP) Marketing Economics and Econometrics Arts and Humanities (miscellaneous) Anthropology Business and International Management http://dx.doi.org/10.1093/jcr/ucv098 For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals Journal of Consumer Research
spellingShingle Woolley, Kaitlin, Fishbach, Ayelet, Journal of Consumer Research, For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals, Marketing, Economics and Econometrics, Arts and Humanities (miscellaneous), Anthropology, Business and International Management
title For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_full For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_fullStr For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_full_unstemmed For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_short For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
title_sort for the fun of it: harnessing immediate rewards to increase persistence in long-term goals
title_unstemmed For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
topic Marketing, Economics and Econometrics, Arts and Humanities (miscellaneous), Anthropology, Business and International Management
url http://dx.doi.org/10.1093/jcr/ucv098