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How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising
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| Zeitschriftentitel: | Journal of Advertising |
|---|---|
| Personen und Körperschaften: | , , , |
| In: | Journal of Advertising, 49, 2020, 2, S. 125-140 |
| Format: | E-Article |
| Sprache: | Englisch |
| veröffentlicht: |
Informa UK Limited
|
| Schlagwörter: |
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Usrey, Bryan Palihawadana, Dayananda Saridakis, Charalampos Theotokis, Aristeidis Usrey, Bryan Palihawadana, Dayananda Saridakis, Charalampos Theotokis, Aristeidis |
|---|---|
| author |
Usrey, Bryan Palihawadana, Dayananda Saridakis, Charalampos Theotokis, Aristeidis |
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Usrey, Bryan Palihawadana, Dayananda Saridakis, Charalampos Theotokis, Aristeidis Journal of Advertising How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising Marketing Communication Business and International Management |
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Usrey, Bryan Palihawadana, Dayananda Saridakis, Charalampos Theotokis, Aristeidis 0091-3367 1557-7805 Informa UK Limited Marketing Communication Business and International Management http://dx.doi.org/10.1080/00913367.2020.1712274 How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising Journal of Advertising |
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Journal of Advertising |
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| title |
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_unstemmed |
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
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How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
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How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
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How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_short |
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_sort |
how downplaying product greenness affects performance evaluations: examining the effects of implicit and explicit green signals in advertising |
| topic |
Marketing Communication Business and International Management |
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http://dx.doi.org/10.1080/00913367.2020.1712274 |
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2020 |
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125-140 |
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| author | Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos, Theotokis, Aristeidis |
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| spelling | Usrey, Bryan Palihawadana, Dayananda Saridakis, Charalampos Theotokis, Aristeidis 0091-3367 1557-7805 Informa UK Limited Marketing Communication Business and International Management http://dx.doi.org/10.1080/00913367.2020.1712274 How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising Journal of Advertising |
| spellingShingle | Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos, Theotokis, Aristeidis, Journal of Advertising, How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising, Marketing, Communication, Business and International Management |
| title | How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_full | How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_fullStr | How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_full_unstemmed | How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_short | How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| title_sort | how downplaying product greenness affects performance evaluations: examining the effects of implicit and explicit green signals in advertising |
| title_unstemmed | How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
| topic | Marketing, Communication, Business and International Management |
| url | http://dx.doi.org/10.1080/00913367.2020.1712274 |