Eintrag weiter verarbeiten
Events: future, trends, perspectives
Gespeichert in:
Personen und Körperschaften: | , |
---|---|
Titel: | Events: future, trends, perspectives/ Kim Werner, Ye Ding (Eds./Hg.) |
Format: | E-Book |
Sprache: | Englisch |
veröffentlicht: |
München
UVK Verlag
[2020]
©2020 |
Gesamtaufnahme: |
UTB utb-studi-e-book |
Schlagwörter: | |
Verfügbar auch als: | Druck-Ausgabe Events, München : UVK Verlag, 2020, 366 Seiten |
Quelle: | Verbunddaten SWB |
Zugangsinformationen: | Elektronischer Volltext - Campuslizenz |
LEADER | 07316cam a2201549 4500 | ||
---|---|---|---|
001 | 0-1679232320 | ||
003 | DE-627 | ||
005 | 20240412122259.0 | ||
007 | cr uuu---uuuuu | ||
008 | 191021s2020 gw |||||o 00| ||eng c | ||
020 | |a 9783838552538 |9 978-3-8385-5253-8 | ||
024 | 3 | |a 9783825252533 | |
024 | 3 | |a 9783838552538 | |
024 | 7 | |a 10.36198/9783838552538 |2 doi | |
028 | 5 | 2 | |a 5253 |
035 | |a (DE-627)1679232320 | ||
035 | |a (DE-599)BVBBV046060313 | ||
035 | |a (OCoLC)1153602078 | ||
035 | |a (DE-604)BV046060313 | ||
035 | |a (UTB)9783838552538 | ||
035 | |a (EBP)052480763 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
044 | |c XA-DE-BW | ||
072 | 7 | |a 9783 |2 wsb | |
084 | |a QP 621 |q SEPA |2 rvk |0 (DE-625)rvk/141912: | ||
084 | |a 85.40 |2 bkl | ||
245 | 1 | 0 | |a Events |b future, trends, perspectives |c Kim Werner, Ye Ding (Eds./Hg.) |
264 | 1 | |a München |b UVK Verlag |c [2020] | |
264 | 4 | |c ©2020 | |
300 | |a 1 Online-Ressource (366 Seiten) | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
490 | 0 | |a UTB |v 5253 | |
490 | 0 | |a utb-studi-e-book | |
520 | |a An international approach!Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike.The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. | ||
650 | 4 | |a Sport: Veranstaltungen und Event Management | |
650 | 4 | |a Gastgewerbe, Freizeit- und Tourismusindustrie | |
650 | 4 | |a utb | |
650 | 4 | |a Betriebswirtschaftslehre | |
650 | 4 | |a Wirtschafts-/Unternehmenskommunikation | |
650 | 4 | |a BWL/VWL 2019-2 | |
650 | 4 | |a Eventmanagement; Veranstaltungsmanagement; Eventindustrie; Eventplanung; international; Live Communication; B2B; B2C; Marketing; Big Data; Blockchain; Deutschland; China; Diversität; Green Events; Internationalisierung; Digitalisierung; Globalisierung; Eventpsychologie; Diversität; Tourismus; Kongressmanagement; Gender; Jobs; Karriere; Lehrbuch | |
650 | 4 | |a Eventmanagement | |
650 | 4 | |a Veranstaltungsmanagement | |
650 | 4 | |a Eventindustrie | |
650 | 4 | |a Internationalisierung | |
650 | 4 | |a Digitalisierung | |
650 | 4 | |a Globalisierung | |
650 | 4 | |a Eventpsychologie | |
650 | 4 | |a Diversität | |
650 | 4 | |a Tourismus | |
650 | 4 | |a Lehrbuch | |
650 | 4 | |a Kongressmanagement | |
650 | 4 | |a Marketing | |
650 | 4 | |a China | |
650 | 4 | |a B2C | |
650 | 4 | |a Green Events | |
650 | 4 | |a Eventplanung | |
650 | 4 | |a international | |
650 | 4 | |a Live Communication | |
650 | 4 | |a B2B | |
650 | 4 | |a Diversität | |
650 | 4 | |a Deutschland | |
650 | 4 | |a Blockchain | |
650 | 4 | |a Gender | |
650 | 4 | |a Jobs | |
650 | 4 | |a Karriere | |
650 | 4 | |a Big Data | |
655 | 7 | |a Aufsatzsammlung |0 (DE-588)4143413-4 |0 (DE-627)105605727 |0 (DE-576)209726091 |2 gnd-content | |
689 | 0 | 0 | |d s |0 (DE-588)1037489721 |0 (DE-627)755829662 |0 (DE-576)391525174 |a Veranstaltungswirtschaft |2 gnd |
689 | 0 | 1 | |d s |0 (DE-588)4335461-0 |0 (DE-627)148592228 |0 (DE-576)211358878 |a Event-Marketing |2 gnd |
689 | 0 | |5 DE-101 | |
689 | 1 | 0 | |d s |0 (DE-588)4335461-0 |0 (DE-627)148592228 |0 (DE-576)211358878 |a Event-Marketing |2 gnd |
689 | 1 | |5 (DE-627) | |
700 | 1 | |a Werner, Kim |e HerausgeberIn |4 edt | |
700 | 1 | |a Ding, Ye |e HerausgeberIn |0 (DE-588)139614826 |0 (DE-627)61188741X |0 (DE-576)312461399 |4 edt | |
776 | 1 | |z 9783825252533 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Events |d München : UVK Verlag, 2020 |h 366 Seiten |w (DE-627)1665525363 |z 9783825252533 |z 3825252531 |
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |m X:UTB |x Verlag |z lizenzpflichtig |
856 | 4 | 2 | |u https://elibrary.onixtools.de/Cover/9783838552538.jpg |x Verlag |3 Cover |
912 | |a GBV-41-UTB-UBRO | ||
912 | |a ZDB-41-UTB | ||
912 | |a ZDB-41-UTBA |b 2019 |c 2 | ||
912 | |a ZDB-41-UTBA |b 2019 |c 2 | ||
936 | r | v | |a QP 621 |b Absatzmethoden |k Wirtschaftswissenschaften |k Allgemeine Betriebswirtschaftslehre |k Aufbauelemente des Unternehmens |k Absatz |k Einzelne absatzpolitische Instrumente |k Absatzmethoden |0 (DE-627)1271477599 |0 (DE-625)rvk/141912: |0 (DE-576)201477599 |
936 | b | k | |a 85.40 |j Marketing |q SEPA |0 (DE-627)106420143 |
951 | |a BO | ||
900 | |a Ye, Ding | ||
900 | |a Ye Ding | ||
950 | |a Veranstaltungsmarketing | ||
950 | |a Veranstaltung | ||
950 | |a Marketing | ||
950 | |a Event marketing | ||
950 | |a Eventmarketing | ||
950 | |a Eventmanagement | ||
950 | |a Live-Marketing | ||
950 | |a Erlebnismarketing | ||
950 | |a Ивент-маркетинг | ||
950 | |a Eventwirtschaft | ||
950 | |a Tourismusindustrie | ||
950 | |a Dienstleistungssektor | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |9 ILN: 736 |
852 | |a ILN: 736 |x epn:3667551819 |z 2023-03-31T22:15:03Z | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |9 DE-14 |
852 | |a DE-14 |x epn:3667551703 |z 2021-05-29T12:32:07Z | ||
912 | |9 DE-15 |a UBL-UTB | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |y Online-Zugriff |9 DE-15 |
852 | |a DE-15 |x epn:366755172X |z 2023-02-01T11:20:25Z | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |9 DE-Ch1 |
852 | |a DE-Ch1 |x epn:4039028376 |z 2022-01-20T08:46:17Z | ||
912 | |9 DE-105 |a ZDB-41-UTB | ||
972 | |k Campuslizenz | ||
852 | |a DE-105 |x epn:402017475X |z 2021-12-14T15:03:49Z | ||
975 | |o E-Book UTB | ||
975 | |k Elektronischer Volltext - Campuslizenz | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |9 DE-Zwi2 |
852 | |a DE-Zwi2 |x epn:4038031535 |z 2022-01-19T08:37:30Z | ||
976 | |h Elektronischer Volltext - Campuslizenz | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |z Zum Online-Dokument |9 DE-Zi4 |
852 | |a DE-Zi4 |x epn:3667551754 |z 2021-12-13T08:40:24Z | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |y HTWK-Zugang |9 DE-L189 |
852 | |a DE-L189 |x epn:3667551762 |z 2021-05-29T19:38:57Z | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |9 DE-540 |
852 | |a DE-540 |x epn:4039031954 |z 2022-01-20T08:46:59Z | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |9 DE-L242 |
852 | |a DE-L242 |x epn:4036562223 |z 2022-01-17T12:29:51Z | ||
852 | |a DE-D117 |x epn:4039126890 |z 2022-01-20T09:02:34Z | ||
856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838552538 |9 DE-520 |
852 | |a DE-520 |x epn:428572748X |z 2023-03-09T10:01:39Z | ||
980 | |a 1679232320 |b 0 |k 1679232320 |
openURL |
url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fvufind.svn.sourceforge.net%3Agenerator&rft.title=Events%3A+future%2C+trends%2C+perspectives&rft.date=%5B2020%5D&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Events%3A+future%2C+trends%2C+perspectives&rft.series=UTB+%3B+5253&rft.au=&rft.pub=UVK+Verlag&rft.edition=&rft.isbn=3838552539 |
---|
_version_ | 1796426657831059456 |
---|---|
author2 | Werner, Kim, Ding, Ye |
author2_role | edt, edt |
author2_variant | k w kw, y d yd |
author_facet | Werner, Kim, Ding, Ye |
collection | GBV-41-UTB-UBRO, ZDB-41-UTB, ZDB-41-UTBA, UBL-UTB |
contents | An international approach!Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike.The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. |
ctrlnum | (DE-627)1679232320, (DE-599)BVBBV046060313, (OCoLC)1153602078, (DE-604)BV046060313, (UTB)9783838552538, (EBP)052480763 |
de105_date | 2021-12-14T15:03:49Z |
de15_date | 2023-02-01T11:20:25Z |
dech1_date | 2022-01-20T08:46:17Z |
doi_str_mv | 10.36198/9783838552538 |
facet_912a | GBV-41-UTB-UBRO, ZDB-41-UTB, ZDB-41-UTBA, UBL-UTB |
facet_avail | Online |
facet_local_del330 | Veranstaltungswirtschaft, Event-Marketing |
finc_class_facet | Wirtschaftswissenschaften |
fincclass_txtF_mv | economics |
format | eBook |
format_access_txtF_mv | Book, E-Book |
format_de105 | Ebook |
format_de14 | Book, E-Book |
format_de15 | Book, E-Book |
format_del152 | Buch |
format_detail_txtF_mv | text-online-monograph-independent |
format_dezi4 | e-Book |
format_finc | Book, E-Book |
format_legacy | ElectronicBook |
format_legacy_nrw | Book, E-Book |
format_nrw | Book, E-Book |
format_strict_txtF_mv | E-Book |
genre | Aufsatzsammlung (DE-588)4143413-4 (DE-627)105605727 (DE-576)209726091 gnd-content |
genre_facet | Aufsatzsammlung |
geogr_code | not assigned |
geogr_code_person | not assigned |
id | 0-1679232320 |
illustrated | Not Illustrated |
imprint | München, UVK Verlag, [2020] |
imprint_str_mv | München: UVK Verlag, [2020] |
institution | DE-D117, DE-14, DE-105, DE-L189, DE-Zi4, ILN: 736, DE-L242, DE-Zwi2, DE-Ch1, DE-520, DE-15, DE-540 |
is_hierarchy_id | |
is_hierarchy_title | |
isbn | 9783838552538 |
isbn_isn_mv | 9783825252533, 3825252531 |
kxp_id_str | 1679232320 |
language | English |
last_indexed | 2024-04-15T18:32:28.263Z |
local_heading_facet_dezwi2 | Sport: Veranstaltungen und Event Management, Gastgewerbe, Freizeit- und Tourismusindustrie, utb, Betriebswirtschaftslehre, Wirtschafts-/Unternehmenskommunikation, BWL/VWL 2019-2, Eventmanagement; Veranstaltungsmanagement; Eventindustrie; Eventplanung; international; Live Communication; B2B; B2C; Marketing; Big Data; Blockchain; Deutschland; China; Diversität; Green Events; Internationalisierung; Digitalisierung; Globalisierung; Eventpsychologie; Diversität; Tourismus; Kongressmanagement; Gender; Jobs; Karriere; Lehrbuch, Eventmanagement, Veranstaltungsmanagement, Eventindustrie, Internationalisierung, Digitalisierung, Globalisierung, Eventpsychologie, Diversität, Tourismus, Lehrbuch, Kongressmanagement, Marketing, China, B2C, Green Events, Eventplanung, international, Live Communication, B2B, Deutschland, Blockchain, Gender, Jobs, Karriere, Big Data, Veranstaltungswirtschaft, Event-Marketing |
marc024a_ct_mv | 9783825252533, 9783838552538, 10.36198/9783838552538 |
marc028a_ct_mv | 5253 |
marc_error | [geogr_code]Unable to make public java.lang.AbstractStringBuilder java.lang.AbstractStringBuilder.append(java.lang.String) accessible: module java.base does not "opens java.lang" to unnamed module @2168d6b2, Minor Error : Subfield tag is an invalid uppercase character, changing it to lower case. --- [ 689 : D ], Minor Error : Subfield tag is an invalid uppercase character, changing it to lower case. --- [ 689 : D ], Minor Error : Subfield tag is an invalid uppercase character, changing it to lower case. --- [ 689 : D ] |
match_str | werner2020eventsfuturetrendsperspectives |
mega_collection | Verbunddaten SWB |
names_id_str_mv | (DE-588)139614826, (DE-627)61188741X, (DE-576)312461399 |
oclc_num | 1153602078 |
physical | 1 Online-Ressource (366 Seiten) |
publishDate | [2020], , ©2020 |
publishDateSort | 2020 |
publishPlace | München, |
publisher | UVK Verlag, |
record_format | marcfinc |
record_id | 1679232320 |
recordtype | marcfinc |
rvk_facet | QP 621 |
rvk_label | Wirtschaftswissenschaften, Allgemeine Betriebswirtschaftslehre, Aufbauelemente des Unternehmens, Absatz, Einzelne absatzpolitische Instrumente, Absatzmethoden |
rvk_path | Q, QP 410 - QP 890, QP 620 - QP 624, QP 621, QP, QP 600 - QP 690 |
rvk_path_str_mv | Q, QP 410 - QP 890, QP 620 - QP 624, QP 621, QP, QP 600 - QP 690 |
series2 | UTB ; 5253, utb-studi-e-book |
source_id | 0 |
spelling | Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.), München UVK Verlag [2020], ©2020, 1 Online-Ressource (366 Seiten), Text txt rdacontent, Computermedien c rdamedia, Online-Ressource cr rdacarrier, UTB 5253, utb-studi-e-book, An international approach!Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike.The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding., Sport: Veranstaltungen und Event Management, Gastgewerbe, Freizeit- und Tourismusindustrie, utb, Betriebswirtschaftslehre, Wirtschafts-/Unternehmenskommunikation, BWL/VWL 2019-2, Eventmanagement; Veranstaltungsmanagement; Eventindustrie; Eventplanung; international; Live Communication; B2B; B2C; Marketing; Big Data; Blockchain; Deutschland; China; Diversität; Green Events; Internationalisierung; Digitalisierung; Globalisierung; Eventpsychologie; Diversität; Tourismus; Kongressmanagement; Gender; Jobs; Karriere; Lehrbuch, Eventmanagement, Veranstaltungsmanagement, Eventindustrie, Internationalisierung, Digitalisierung, Globalisierung, Eventpsychologie, Diversität, Tourismus, Lehrbuch, Kongressmanagement, Marketing, China, B2C, Green Events, Eventplanung, international, Live Communication, B2B, Deutschland, Blockchain, Gender, Jobs, Karriere, Big Data, Aufsatzsammlung (DE-588)4143413-4 (DE-627)105605727 (DE-576)209726091 gnd-content, s (DE-588)1037489721 (DE-627)755829662 (DE-576)391525174 Veranstaltungswirtschaft gnd, s (DE-588)4335461-0 (DE-627)148592228 (DE-576)211358878 Event-Marketing gnd, DE-101, (DE-627), Werner, Kim HerausgeberIn edt, Ding, Ye HerausgeberIn (DE-588)139614826 (DE-627)61188741X (DE-576)312461399 edt, 9783825252533, Erscheint auch als Druck-Ausgabe Events München : UVK Verlag, 2020 366 Seiten (DE-627)1665525363 9783825252533 3825252531, https://elibrary.utb.de/doi/book/10.36198/9783838552538 X:UTB Verlag lizenzpflichtig, https://elibrary.onixtools.de/Cover/9783838552538.jpg Verlag Cover, https://elibrary.utb.de/doi/book/10.36198/9783838552538 ILN: 736, ILN: 736 epn:3667551819 2023-03-31T22:15:03Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 DE-14, DE-14 epn:3667551703 2021-05-29T12:32:07Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 Online-Zugriff DE-15, DE-15 epn:366755172X 2023-02-01T11:20:25Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 DE-Ch1, DE-Ch1 epn:4039028376 2022-01-20T08:46:17Z, DE-105 epn:402017475X 2021-12-14T15:03:49Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 DE-Zwi2, DE-Zwi2 epn:4038031535 2022-01-19T08:37:30Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 Zum Online-Dokument DE-Zi4, DE-Zi4 epn:3667551754 2021-12-13T08:40:24Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 HTWK-Zugang DE-L189, DE-L189 epn:3667551762 2021-05-29T19:38:57Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 DE-540, DE-540 epn:4039031954 2022-01-20T08:46:59Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 DE-L242, DE-L242 epn:4036562223 2022-01-17T12:29:51Z, DE-D117 epn:4039126890 2022-01-20T09:02:34Z, https://elibrary.utb.de/doi/book/10.36198/9783838552538 DE-520, DE-520 epn:428572748X 2023-03-09T10:01:39Z |
spellingShingle | Events: future, trends, perspectives, An international approach!Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike.The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding., Sport: Veranstaltungen und Event Management, Gastgewerbe, Freizeit- und Tourismusindustrie, utb, Betriebswirtschaftslehre, Wirtschafts-/Unternehmenskommunikation, BWL/VWL 2019-2, Eventmanagement; Veranstaltungsmanagement; Eventindustrie; Eventplanung; international; Live Communication; B2B; B2C; Marketing; Big Data; Blockchain; Deutschland; China; Diversität; Green Events; Internationalisierung; Digitalisierung; Globalisierung; Eventpsychologie; Diversität; Tourismus; Kongressmanagement; Gender; Jobs; Karriere; Lehrbuch, Eventmanagement, Veranstaltungsmanagement, Eventindustrie, Internationalisierung, Digitalisierung, Globalisierung, Eventpsychologie, Diversität, Tourismus, Lehrbuch, Kongressmanagement, Marketing, China, B2C, Green Events, Eventplanung, international, Live Communication, B2B, Deutschland, Blockchain, Gender, Jobs, Karriere, Big Data, Aufsatzsammlung, Veranstaltungswirtschaft, Event-Marketing |
title | Events: future, trends, perspectives |
title_auth | Events future, trends, perspectives |
title_full | Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.) |
title_fullStr | Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.) |
title_full_unstemmed | Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.) |
title_short | Events |
title_sort | events future, trends, perspectives |
title_sub | future, trends, perspectives |
title_unstemmed | Events: future, trends, perspectives |
topic | Sport: Veranstaltungen und Event Management, Gastgewerbe, Freizeit- und Tourismusindustrie, utb, Betriebswirtschaftslehre, Wirtschafts-/Unternehmenskommunikation, BWL/VWL 2019-2, Eventmanagement; Veranstaltungsmanagement; Eventindustrie; Eventplanung; international; Live Communication; B2B; B2C; Marketing; Big Data; Blockchain; Deutschland; China; Diversität; Green Events; Internationalisierung; Digitalisierung; Globalisierung; Eventpsychologie; Diversität; Tourismus; Kongressmanagement; Gender; Jobs; Karriere; Lehrbuch, Eventmanagement, Veranstaltungsmanagement, Eventindustrie, Internationalisierung, Digitalisierung, Globalisierung, Eventpsychologie, Diversität, Tourismus, Lehrbuch, Kongressmanagement, Marketing, China, B2C, Green Events, Eventplanung, international, Live Communication, B2B, Deutschland, Blockchain, Gender, Jobs, Karriere, Big Data, Aufsatzsammlung, Veranstaltungswirtschaft, Event-Marketing |
topic_facet | Sport: Veranstaltungen und Event Management, Gastgewerbe, Freizeit- und Tourismusindustrie, utb, Betriebswirtschaftslehre, Wirtschafts-/Unternehmenskommunikation, BWL/VWL 2019-2, Eventmanagement; Veranstaltungsmanagement; Eventindustrie; Eventplanung; international; Live Communication; B2B; B2C; Marketing; Big Data; Blockchain; Deutschland; China; Diversität; Green Events; Internationalisierung; Digitalisierung; Globalisierung; Eventpsychologie; Diversität; Tourismus; Kongressmanagement; Gender; Jobs; Karriere; Lehrbuch, Eventmanagement, Veranstaltungsmanagement, Eventindustrie, Internationalisierung, Digitalisierung, Globalisierung, Eventpsychologie, Diversität, Tourismus, Lehrbuch, Kongressmanagement, Marketing, China, B2C, Green Events, Eventplanung, international, Live Communication, B2B, Deutschland, Blockchain, Gender, Jobs, Karriere, Big Data, Aufsatzsammlung, Veranstaltungswirtschaft, Event-Marketing |
url | https://elibrary.utb.de/doi/book/10.36198/9783838552538, https://elibrary.onixtools.de/Cover/9783838552538.jpg |
work_keys_str_mv | AT wernerkim eventsfuturetrendsperspectives, AT dingye eventsfuturetrendsperspectives |