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8
Published in Journal of marketing research (1986)
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10
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11
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13
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14
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15
by Zufryden, Fred S.
Published in Management science (1987)
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16
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17
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18
Published in Deutscher Drucker (2002)
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19
Published in Deutscher Drucker (2003)
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20
Published in Deutscher Drucker (1999)
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