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by Cox, Reavis
Published in Journal of Marketing (1959)
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by Cox, Reavis
Published in Journal of Marketing (1959)
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by Cox, Reavis
Published in Journal of Marketing (1956)
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by Cox, Reavis
Published in Journal of Marketing (1955)
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19
by Cox, Reavis
Published in Journal of Marketing (1955)
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20
by Cox, Reavis
Published in Journal of Marketing (1955)
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