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Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
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Journal Title: | Management & Marketing. Challenges for the Knowledge Society |
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Authors and Corporations: | , , |
In: | Management & Marketing. Challenges for the Knowledge Society, 14, 2019, 3, p. 278-291 |
Type of Resource: | E-Article |
Language: | English |
published: |
Walter de Gruyter GmbH
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Subjects: |