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The interplay between SME owner-managers and the brand-as-a-person
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Journal Title: | Journal of Product & Brand Management |
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Authors and Corporations: | , , , , |
In: | Journal of Product & Brand Management, 28, 2019, 4, p. 555-572 |
Type of Resource: | E-Article |
Language: | English |
published: |
Emerald
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Subjects: |