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Parry, Diana Catharine
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Journal of Services Marketing
Non-medical health centers – directions for service researchers
Marketing
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spelling Glover, Troy Daniel Parry, Diana Catharine 0887-6045 0887-6045 Emerald Marketing http://dx.doi.org/10.1108/jsm-02-2019-0081 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to provide directions for research on non-medical health service and servicescapes by building off Rosenbaum’s study of social support for men at a resource center for testicular cancer.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>This paper cites literature and introduces directions for future research.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>This paper contains insights on non-medical health services and servicescapes, including the salience of social connection for coping, the need to connect with others who are experiencing the same health issue, the relevance of place and face-to-face contact, the role of leisure in drawing people together and the need to look at these environments critically.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This viewpoint provides insights to anyone interested in transformative service research, particularly those who apply this approach to study health-care services.</jats:p> </jats:sec> Non-medical health centers – directions for service researchers Journal of Services Marketing
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title_unstemmed Non-medical health centers – directions for service researchers
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title_full_unstemmed Non-medical health centers – directions for service researchers
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spelling Glover, Troy Daniel Parry, Diana Catharine 0887-6045 0887-6045 Emerald Marketing http://dx.doi.org/10.1108/jsm-02-2019-0081 <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to provide directions for research on non-medical health service and servicescapes by building off Rosenbaum’s study of social support for men at a resource center for testicular cancer.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>This paper cites literature and introduces directions for future research.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>This paper contains insights on non-medical health services and servicescapes, including the salience of social connection for coping, the need to connect with others who are experiencing the same health issue, the relevance of place and face-to-face contact, the role of leisure in drawing people together and the need to look at these environments critically.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This viewpoint provides insights to anyone interested in transformative service research, particularly those who apply this approach to study health-care services.</jats:p> </jats:sec> Non-medical health centers – directions for service researchers Journal of Services Marketing
spellingShingle Glover, Troy Daniel, Parry, Diana Catharine, Journal of Services Marketing, Non-medical health centers – directions for service researchers, Marketing
title Non-medical health centers – directions for service researchers
title_full Non-medical health centers – directions for service researchers
title_fullStr Non-medical health centers – directions for service researchers
title_full_unstemmed Non-medical health centers – directions for service researchers
title_short Non-medical health centers – directions for service researchers
title_sort non-medical health centers – directions for service researchers
title_unstemmed Non-medical health centers – directions for service researchers
topic Marketing
url http://dx.doi.org/10.1108/jsm-02-2019-0081