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Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
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Journal Title: | International Journal of Retail & Distribution Management |
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Authors and Corporations: | , , |
In: | International Journal of Retail & Distribution Management, 48, 2020, 4, p. 417-430 |
Type of Resource: | E-Article |
Language: | English |
published: |
Emerald
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Subjects: |