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Reshaping traditional marketing mix to include social media participation : Evidence from Italian firms: Evidence from Italian firms
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Journal Title: | European Business Review |
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Authors and Corporations: | , , |
In: | European Business Review, 31, 2019, 2, p. 162-178 |
Type of Resource: | E-Article |
Language: | English |
published: |
Emerald
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Subjects: |