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How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness? A Multimethod Investigation
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Journal Title: | Journal of Consumer Research |
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Authors and Corporations: | , |
In: | Journal of Consumer Research, 45, 2019, 5, p. 1037-1050 |
Type of Resource: | E-Article |
Language: | English |
published: |
Oxford University Press (OUP)
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Subjects: |