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MarktLab 2.0: Technologische Inventionen erfolgreich vermarkten

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Authors and Corporations: Backhaus, Klaus (Author), Buff, Philipp (Author)
Title: MarktLab 2.0: Technologische Inventionen erfolgreich vermarkten/ Klaus Backhaus, Philipp Buff
Type of Resource: E-Book
Language: German
published:
Berlin Springer Vieweg [2019]
© 2019
Series: Intelligente Technische Systeme – Lösungen aus dem Spitzencluster it’s OWL
Springer eBooks
Subjects:
Engineering Economics, Organization, Logistics, Marketing
Engineering economy
Management
Engineering design
Customer relations-Management
Engineering economics.
Industrial management.
Forschungsbericht
Also available as: Druck-Ausgabe Backhaus, Klaus, MarktLab 2.0, Berlin : Springer Vieweg, 2019, XVIII, 155 Seiten
Source: Verbunddaten SWB
Access Information: Elektronischer Volltext - Campuslizenz