2
by Backhaus, Klaus
Published in Die Unternehmung (2018)
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3
by Backhaus, Klaus
Published in Marketing-Kaleidoskop (2018)
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4
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11
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12
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15
by Backhaus, Klaus
Published in Hindernislauf Marketing (2013)
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16
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17
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18
19
by Backhaus, Klaus
Published in WirtschaftsWoche (2007)
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20
by Backhaus, Klaus
Published in Marken im Internet (2007)
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